June 23rd, 2024

AI can't fix what automation already broke

Generative AI aids call center workers by detecting distress and providing calming family videos. Criticism arises on AI as a band-aid solution for automation-induced stress, questioning its effectiveness and broader implications.

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AI can't fix what automation already broke

The article discusses how generative AI is being used in call centers to help alleviate stress among workers who deal with upset customers. The AI system at First Horizon Bank aims to detect signs of distress in call center agents and provide them with calming video montages of their families set to music. The piece highlights the high stress levels and turnover rates in call center jobs due to dealing with irate customers, often aggravated by automated systems like interactive voice response (IVR). The author criticizes the use of AI as a band-aid solution for problems created by automation, emphasizing the negative impact of technology on customer service and worker well-being. The narrative questions the effectiveness of AI in addressing underlying issues caused by cost-cutting measures and poor automation choices. Additionally, the author reflects on the broader implications of AI in the workplace, expressing concerns about the trend of using AI to cut corners and save on labor costs, potentially leading to degraded jobs and diminished customer experiences.

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