EU Accuses Apple App Store Steering Rules of Violating DMA, Opens Investigation
The European Commission accuses Apple of Digital Markets Act violations related to App Store policies, anti-steering rules, and excessive fees. Apple claims compliance with the law. Investigation ongoing, potential fines pending.
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The European Commission has accused Apple of violating the Digital Markets Act (DMA) with its App Store policies, particularly regarding anti-steering rules that restrict developers from informing customers about cheaper purchasing options. The Commission highlighted that Apple's business terms hinder developers from promoting offers on alternative distribution channels. Additionally, the Commission raised concerns about the fees Apple charges for facilitating new customer acquisitions through the App Store, deeming them excessive. Apple has responded by stating it has made changes to comply with the DMA and believes its plan aligns with the law. The Commission has initiated an investigation, and Apple faces potential fines of up to 10% of its global revenue if found in breach of the DMA. The final decision is expected by March 2025. This development comes amidst ongoing scrutiny of tech giants' practices in the European Union.
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