June 27th, 2024

YouTube in talks with record labels over AI music deal

YouTube is in talks with major record labels to license AI tools replicating artists' music. Some artists are wary of devaluation concerns. Negotiations aim to involve select artists for AI music generation.

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YouTube in talks with record labels over AI music deal

YouTube is engaging in discussions with major record labels to secure licenses for artificial intelligence tools that replicate popular artists' music. The company aims to expand its AI music project by negotiating upfront payments with labels like Sony, Warner, and Universal. Despite YouTube's efforts to advance AI music generation, some artists are hesitant due to concerns about devaluing their work. The platform previously tested an AI tool called "Dream Track" with limited artist participation. YouTube is now seeking to involve more artists in its new AI song generator, potentially integrated into its Shorts platform. These negotiations differ from traditional music licensing deals, focusing on select artists rather than blanket licenses. The move aligns with a broader trend of AI companies forming partnerships with media groups for AI model training. The music industry is cautiously navigating AI advancements, with labels like Sony, Warner, and Universal exploring collaborations with YouTube to leverage AI for music creation while ensuring fair compensation for artists.

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Link Icon 6 comments
By @barbariangrunge - 4 months
As a content creator, where can you even go and what can you do to get an audience these days that doesn’t surrender everything you make to be used to train ais to replace you?
By @nybsjytm - 4 months
> “The industry is wrestling with this. Technically the companies have the copyrights, but we have to think through how to play it,” said an executive at a large music company. “We don’t want to be seen as a Luddite.”

Being a Luddite is cool!

https://www.currentaffairs.org/news/2024/01/why-you-should-b...

By @el_duderino - 4 months
By @murbard2 - 4 months
It's tricky because if you take the view that rightsholders licenses are necessary for training, it's not clear that the labels hold those rights. If you need the music producer rights, for instance, it's a lot more decentralized and harder to get a catalog.