Cleantech Has an Enshittification Problem

Cleantech, particularly in the realm of electric vehicles (EVs) and other sustainable technologies, faces a significant challenge known as "enshittification." This issue arises from the digital nature of modern vehicles, allowing manufacturers to exert control over them remotely, potentially leading to unauthorized modifications or even bricking the vehicle if the company goes bankrupt. This risk extends beyond EVs to other cleantech products like rooftop solar systems, heat pumps, and smart thermostats, which also rely on digital features that can be vulnerable to enshittification. The focus on infrastructure and affordability by policymakers has overlooked these risks, emphasizing the need for attention to the long-term viability and security of cleantech investments. The dominance of established automakers in the market further complicates the landscape, as consumers may prefer to invest in products from reliable companies rather than startups with uncertain futures. As the cleantech industry evolves, addressing the enshittification problem will be crucial to ensure the durability and effectiveness of sustainable technologies in the long run.