June 28th, 2024

What Happened to People Magazine?

People Magazine, once known for in-depth stories, now focuses on celebrities. Owned by Dotdash since 2021, it emphasizes SEO-friendly content and shopping guides, catering to digital trends with celebrity updates and viral stories.

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What Happened to People Magazine?

People Magazine, a long-standing celebrity publication, has evolved over the years, transitioning from in-depth stories about ordinary people to a more superficial approach focused on celebrities. Despite its declining influence due to various factors like online competition and print media contraction, the People brand remains profitable. The magazine's ownership has changed hands over the years, with Meredith Corporation acquiring it in 2017 and later being acquired by IAC Dotdash in 2021. Dotdash, a media conglomerate, has transformed online content creation by focusing on SEO-friendly articles and shopping guides. Under Neil Vogel's leadership, Dotdash revamped About.com into The Spruce and other millennial-branded sites, emphasizing service-oriented content with fewer ads. This strategy led to significant growth, reaching 90 million Americans monthly with over 250,000 articles. Dotdash's acquisition of Meredith in 2021 included People Magazine among its extensive portfolio of brands. Today, People Magazine's content primarily consists of celebrity social media updates, interview excerpts, viral stories, and affiliate-linked shopping posts, reflecting a shift towards easy-to-consume, aggregated content in line with current digital trends.

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By @bdcravens - 4 months
Hardly limited to any one magazine; it's common across all forms of media that has found its market dramatically changed and has to transition to advertising thinly veiled as content. Even daytime news/talk shows (GMA, The View, Today Show, etc) have segment where they're pushing products that you can "buy" from their site (affiliate links)
By @dredmorbius - 4 months
network television is on life support; cable news’s doomsday clock is ticking;

The thought's occurred to me recently that television (OTA broadcast, networks, and cable) are about to get, or are in the process of getting, newspapered. In the sense that the evisceration which hit newspapers from ~2000 to 2020 is about to hit the video sector. Mostly because of advertising flight and audience shifts to elsewhere.

I don't know what the end result will be. Maybe the situation in the radio industry, where increasingly there's little more than hit-driven track-programmed pop stations, increasing dominance of Spanish-language broadcasts, and at the left end of the dial (in the US) a smattering of public, religious, and college broadcasters. Rock radio is all but dead. Classical all the more so. What TV's analogue to this might be I'm not sure, though I suspect it's already somewhat represented by present offerings: shopping networks, non-English broadcast (particularly Spanish), and highly-automated syndication, all chasing smaller ad spend and, likely, less lucrative audience segments.

Having largely avoided TV for the past four decades I'm really not positioned to observe what's happening here, though I'm seeing increased general signs of stress from articles and news reports.

By @surfingdino - 4 months
Internet, social media, and democratisation of means of content monetisation facilitated the emergence of tens of thousands of "celebrities" who weren't being carefully paraded in front of a handful of photographers and interviewed by a handful of interviewers. What we then discovered was that global attention splintered and magazines and newspapers had to compete with blogs and social media for audiences' attention and advertising money. Initially hesitant, politicians and corporations allowed outsiders access previously limited to accredited journalists, because it weakened the hold the traditional media had on them.
By @jandrese - 4 months
Hard to see what niche People magazine fills that is not already well covered in social media. It's not like they were doing hard hitting journalism or sending the reporters out to dangerous locations for scoops.
By @gumby - 4 months
> People... a Time Inc. publication

People actually started as a column in Time Magazine itself. Someone had the brilliant idea of doing a spinout, that as this article implicitly points out, ultimately outshone the parent.

Parasocial relationships are remarkably powerful.

By @jollyllama - 4 months
As the legitimacy of institutions continues to fade, you'll see more and more transparent cash grabs. This applies across the board: media, government, etc.
By @vusjandus23857 - 4 months
This entire article can be answered by a single word: instagram
By @kleiba - 4 months
AskHN: Somewhat related to the topic at hand, I'm curious to know how much time do you spend sitting down and reading something?

I mean, not while you're on the train to work, or sitting in a waiting room - but actual dedicated time for reading?

I know that ever since I became a parent, I basically have zero time to do that anymore. I used to read lots of magazines, tech or other, in the afternoon. Books, not so much during the day, but usually in bed before turning off the lights - but even this has pretty much come to a halt: my habits have changed, and now I go to bed when I'm too exhausted to stay up anymore, and wouldn't be able to actually read something.

But I know that lots of people love reading books (it's not that I don't...), and you know, there's the whole curling up on the couch in the winter with a hot chocolate and good book kind of stuff...

By @DeathArrow - 4 months
I never get enough of those best air purifiers and best coffee makers articles.
By @ramesh31 - 4 months
Three letters: IAC.
By @kstrauser - 4 months
> How the Most Important Celebrity Magazine of the Last 50 Years Started Endorsing "The Best Air Purifiers of 2024"

The notion of "Most Important Celebrity Magazine" is begging the question so hard that the question turned over its house keys and moved out. People has always been a magazine about things that don't matter whatsoever. Now it's a website about different things that don't matter. It evolved from a waste of paper to a waste of electrons, and I can't think of a single reason we should care.

By @Mathnerd314 - 4 months
> big publishing conglomerates like Dotdash Meredith have adopted a private equity model that “utilizes public trust in long-standing publications to sell every product under the sun” via Google SEO optimization

Am I the only one who likes this? I was looking for a new smartwatch and had no idea what was out there. I took the top 100 results, which from inspection were clearly all SEO optimized as mentioned, and ran them through ChatGPT to pull out the unique features and most important considerations when choosing a smartwatch. I took the search results again and ran them again through ChatGPT but this time asked it to pull out the different smartwatches and rank them on all the features previously identified. Voila, a detailed comparison table of smartwatches. I went back and checked and no individual site (even what this article says are "actual" review sites like the WireCutter) went into as much depth on features or different models as my table. Like no, I would not read each article by itself, but if life gives you lemons, it's a great time to make lemonade.