Waves of Writing for Google
The article explores the evolution of writing for Google, highlighting shifts from keyword stuffing to user-focused content and AI's impact on writing jobs. Writers are advised to adapt, focus on personal branding, and embrace technology for relevance.
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The article discusses the evolution of writing for Google over the years, highlighting four distinct waves. In the early days, keyword stuffing and other black hat SEO techniques were common. The focus then shifted to SEO basics and user intent, emphasizing providing valuable content to users. With the rise of AI, particularly ChatGPT, there are concerns about its impact on writing jobs. AI has improved rapidly, leading to its use by brands for content generation, albeit with mixed results. The author emphasizes the need for writers to adapt and make themselves invaluable by focusing on personal branding and connecting with audiences on a human level. The article concludes by suggesting that embracing and leveraging technology is crucial for writers to stay relevant in the ever-changing landscape of online content creation.
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