July 7th, 2024

Amazon is bricking $2,350 Astro robots 10 months after release

Amazon discontinues Astro for Business robots after 10 months, focusing on the home version. Customers get refunds as Amazon aims to enhance the home robot, hinting at generative AI advancements. Concerns arise about Amazon's robotic future.

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Amazon is bricking $2,350 Astro robots 10 months after release

Amazon is discontinuing its Astro for Business robots, priced at $2,350, just 10 months after their release. Originally introduced as a security device for small and medium-sized businesses, Amazon decided to focus on the home version of Astro instead. Customers will receive refunds and credits as Amazon shifts its attention to improving the home robot. The decision to end support for Astro for Business comes as Amazon aims to enhance the home version of the robot. Despite the initial promise of Astro for Business, Amazon has chosen to discontinue it, leaving customers with the option to recycle the devices through Amazon's program. The move reflects Amazon's ongoing efforts to refine its product offerings and prioritize the development of consumer-focused technology. The future of Astro remains uncertain, with Amazon hinting at potential advancements in generative AI for the home version. However, the abrupt discontinuation of Astro for Business raises concerns about the longevity and viability of Amazon's robotic endeavors.

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Amazon is bricking $2,350 Astro robots 10 months after release

Amazon is bricking $2,350 Astro robots 10 months after release

Amazon discontinues Astro for Business robots, priced at $2,350, after 10 months. Customers get refunds, data deletion by September 25. Amazon shifts focus to home Astro version, urging recycling. Uncertainty looms over Astro's future amid Alexa's development.

Link Icon 3 comments
By @reaperman - 7 months
They are refunding everyone though, so that’s good. But as these were marketed to businesses so significant staff time was likely spent on integration.
By @big-green-man - 7 months
If a product you buy relies on active participation by the producer in order to continue working, youre not buying a product, youre buying a service.

The refund makes me wonder, wouldn't it be cheaper for Amazon to discontinue support for the devices but give people the resources to keep using them and running them on their own? There's obviously some other calculus here, it's worth it to them to pay back every penny they took in, because maintaining control of the "product" for some future endeavor is Kore profitable. I wonder what their plans are.

By @guywithahat - 7 months
The fact they're closing the Astro business branch suggests hardly anyone must have bought them. It sounds like they're continuing to make the robots though, just for home consumers instead, which sounds like a more difficult market to me but who knows