Google Maps tests new pop-up ads that give you an unnecessary detour
Google Maps is testing pop-up ads during navigation, suggesting detours to sponsored locations like Waze. Ads include location details and options to add stops. Uncertainty remains on ad display conditions.
Read original articleGoogle Maps is testing a new ad format that displays pop-ups during navigation, potentially causing distractions for drivers. The ad suggests unnecessary detours to sponsored locations, with options to add them as stops. This format seems to be borrowed from Waze, which has used similar pop-up ads for years. The ad includes a Sponsored tag, location name, review rating, and estimated arrival time, along with buttons to add the location or cancel the suggestion. While some users have reported similar ads in Waze since 2018, it remains unclear if Google will only show ads when the vehicle is stationary. Further details on Google's plans for these ads are awaited as the company has been contacted for comment.
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When news came out that those routes were being chosen to make the app more "inclusive", I found it amusing how someone in Palo Alto presenting a PowerPoint with a couple of ESG slides could lead to someone else being shot with an AK-47.
If the above sounds unreal: https://www.reddit.com/r/brasilivre/comments/mtfwfq/carro_do...
Google truly is nothing but a huge venus fly trap that kills its prey by injecting ads.
Maps is a prime example of the costs from not enforcing antitrust laws. Google spent billions of dollars from its ad monopoly to control this market and is now squeezing it for all it can. This product is only going to get worse for the foreseeable future.
Add a few pins when browsing or searching to related things. If they're similarly relevant (i.e. I search for "Chick-fil-a" Sunday, show me other chicken shops), the conversion rate could be pretty solid.
Unfortunately, the Hyindai routing is not as good, and does sometimes make odd mistakes.
We use the Hyundai navigation 99% of the time.
"Fuel-efficient routing
By building AI models on the emissions profile of different vehicle types, fuel-efficient routing in Google Maps analyzes traffic, terrain, and the vehicles engine (gas/petrol, diesel, hybrid, or electric) to find the most efficient route. This may mean fewer stops for gas engines, routes favoring highway speeds for diesel vehicles, and maximizing downhill stretches for electric cars to boost regenerative braking all while providing the same or similar ETA."
https://www.gstatic.com/gumdrop/sustainability/google-2024-e...
I wonder why the shareholders allow this.
Google losing market share will be a big problem for the company.
But hey, some fractions of a cent earned now.
Take your complaints years ago to Waze.