Plausible Analytics: GDPR Compliance w/o Cookie Consent Banner
Plausible Analytics is a privacy-focused Google Analytics alternative with a lightweight script, emphasizing simplicity, privacy compliance, open-source flexibility, and user-friendly features like real-time data and environmental benefits.
Read original articlePlausible Analytics is presented as a simple, privacy-friendly alternative to Google Analytics. It offers an intuitive dashboard displaying essential statistics without the need for extensive training. The service prides itself on a lightweight script that minimally impacts website speed, weighing less than 1KB. Plausible emphasizes privacy by design, eliminating the need for cookie banners and ensuring compliance with GDPR, CCPA, and PECR regulations. As an open-source platform, Plausible allows for self-hosting and transparent development on GitHub. The tool caters to startups, agencies, and creators, offering white-label options. Users can compare Plausible with Google Analytics, Matomo, and Cloudflare. The community aspect includes a blog, documentation, and a public roadmap. Plausible's pricing model includes a free trial and subscription plans based on website traffic. Testimonials highlight Plausible's ease of use, real-time data, and environmental benefits due to its reduced carbon footprint. The platform supports goal tracking, revenue analysis, team collaboration, and seamless migration from Google Analytics.
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I run a SaaS business and I dropped Google Analytics a long, long time ago. Primarily because of the tracking, but also because I really couldn't see the value of the data.
In the old days, you could at least use the "Referer" (sic) header to know where people came from and what they searched for. But that is long gone, and the only source of that data is Google/Bing search console.
Page visits are a vanity metric: they tell me nothing about my business. The only thing that actually matters for a SaaS are signups and MRR. Measuring your business by page views is like measuring the business performance of a Walmart by counting cars on the freeway nearby. Yes, the numbers are somewhat related, but you can't draw any conclusions.
I made it a point not to include any third-party JavaScript on my site, but even if I were to make an exception for these analytics, I can't really see the point, unless you are running an ad-driven site where pageviews are king.
Their most recent blog post:
Things I hate about GA4
It's also cookieless, the hosted version is free to use within reason, and it's extremely lightweight if you choose to self-host it. It doesn't even need a separate database, it can run self-contained with SQLite (or Postgres if you prefer). A good fit for small sites where the big industrial-grade solutions are overkill.
I’m vain and curious enough to want to see the Google data, but not so much as to pay $160/yr for the Matomo plugin for my personal blog.
[0] This isn’t the same as Google Analytics. You can get this information without installing a tracker on your site.
I think Plausible’s self-hosting is not simple, requiring unnecessarily heavy databases like ClickHouse, which can be overkill for the average website owner. Comparatively, this project can effectively run on a 256MB VM for most small website with no external dependencies.
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