HP discontinues online-only LaserJet printers in response to backlash
HP discontinues online-only LaserJet e-series printers due to backlash over HP+ subscription and online requirements. Existing printers unaffected, Instant Ink service ends for new customers to simplify offerings. HP aims to enhance printing experience.
Read original articleHP has discontinued its online-only LaserJet printers, specifically the e-series models, due to customer backlash over the mandatory HP+ subscription and online connectivity requirements. The HP+ subscription demanded a constant Internet connection and the use of only HP-original ink and toners, restricting third-party alternatives. While HP+ offered benefits like cloud printing and extended warranty, customers found the online mandate for cheaper printers inconvenient. Existing e-series printers will continue to function as usual without software updates. Additionally, HP will cease marketing the Instant Ink toner subscription service, affecting new customers only. The move to discontinue Instant Ink aims to simplify offerings and avoid confusion with HP+. Despite these changes, HP plans to extend features like Print from Anywhere and Smart Security to new LaserJet devices. The decision to discontinue these services reflects a shift in response to consumer feedback and aims to enhance the overall printing experience for users.
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Somewhere in the HP hierarchy reality is removed. I feel like at least one of the lower level people saw this coming. Somewhere in the management layers this became a good idea, an idea completely removed from reality.
The only logic that makes sense is that you have a segment of users that doesn't need to print much, so rather than doing a large upfront purchase, they basically rent a printer, but where is the break even for HP, where is the break even for the customer? When you cancel your subscription does the printer then go back to HP for refurbishment so that another customer can rent it? I doubt it, it becomes e-waste.
The article even says: "To provide our customers with an exceptional printing experience in all office environments, we will no longer offer LaserJet series products with HP+. " So the HP+ didn't provide exceptional printing experiences? I could understand the reasoning that "Some customers purchased an HP product that would not work in their environment, so we're now more clearly communicating the limitations of HP+", but no, they are cancelling it entirely, so it's not about those office environments where always online didn't work. This is an entirely predictably failure of a product, except HP management wasn't smart enough to realise it, because they f-ing priorities are not their customers.
Printers are still needed, btw. Maybe not in the USA, but Germany requires all kinds of paper documentation to be mailed. Many other countries as well.
Imagine all the effort they've made since then to make their products terrible.
This has to be another peak though and something where I think the EU could reasonably step in. Selling devices so utterly broken and ridiculous to set up and maintain should not be acceptable.
Nice of them to make it easy to know which models to avoid (on the new-old-stock, used, and curb markets). Mnemonic: "'e' for 'ewww...'"
As much as I'm cautious of Fiorina-and-later HP, and as much as I wouldn't connect an HP printer to the Internet nor use HP supplied drivers (bricking risk, security unknowns, mixed trustworthiness)... I still like LaserJets as reliable workhorse printers.
Maybe HP will re-emphasize trustworthiness, so that future generations can love the LaserJet and future HP product lines in the same tradition.
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