Gen Z's Most Trusted Source for News
Gen Z relies on online comments for news validation, prioritizing social cues over fact-checking. They prefer influencers for information, valuing authenticity and convenience in their online interactions. Jigsaw studies inform software development.
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Gen Z's digital behavior reveals a reliance on online comments sections for news validation, as highlighted by a study from Google's Jigsaw. Contrary to traditional notions of information literacy, Gen Z engages in "information sensibility," trusting social cues and influencers over fact-checking. They prioritize social interactions over news consumption, often skipping long articles and distrusting content with ads or paywalls. Gen Zers prefer influencers for information, valuing authenticity and loyalty to their chosen sources. While capable of critical thinking, they prioritize convenience and social validation in their online interactions. Concerns about misinformation are tempered by the observation that intentional falsehoods are consumed by a minority actively seeking them. Gen Z's reliance on social feeds for news mirrors broader trends of social network reliance for information dissemination. Jigsaw's interest in Gen Z's behavior informs software development to enhance online engagement and potentially convert readers into subscribers.
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