July 11th, 2024

Priscila, Queen of the Rideshare Mafia

Priscila Barbosa, dubbed the Queen of the Rideshare Mafia, exploited Uber and Lyft by renting accounts and driving without proper documentation. Overcoming challenges, she sent money to Brazil, paid debts, and lived lavishly in the US, revealing vulnerabilities in the gig economy.

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Priscila, Queen of the Rideshare Mafia

Priscila Barbosa, known as the Queen of the Rideshare Mafia, defrauded apps like Uber and Lyft, building a business empire by renting accounts and driving without proper documentation. Starting from a desperate situation at JFK Airport with minimal belongings and financial resources, she turned to driving for Uber and Lyft to make ends meet. Despite facing challenges like deactivation of her accounts and encounters with unruly passengers and law enforcement, Barbosa managed to send money back to Brazil, pay off debts, and maintain a lavish lifestyle in the US. She navigated the gig economy's loopholes, exploiting the lack of comprehensive immigration reforms to operate under the radar. Barbosa's story reflects her resilience and determination to succeed, even if it meant bending the rules. Her journey from a struggling immigrant to a key player in a web of fraud sheds light on the vulnerabilities within the gig economy and the lengths individuals may go to in pursuit of financial stability and opportunity.

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By @rmason - 6 months
Have to think this would make an incredible movie. Smart, wily and charismatic Brazilian girl sneaks into America on a tourist visa. She makes an illegal fortune in New York City, then gets arrested and becomes queen of her prison. The last we see her she is fighting to stay in America knowing that only here can she do it all over again.
By @p51-remorse - 6 months
I can’t believe WIRED is more or less romanticizing this story. This woman:

1. Came here illegally.

2. Committed mass, mechanized identity theft.

3. Put many rideshare users in danger.

4. Had a sham marriage

… and then was surprised that anyone cared!

It sure feels like our systems are _not_ hardened enough to deal with people from cultures like this. Big https://xkcd.com/1499/ energy.

By @citizenpaul - 6 months
>A sham marriage would cost some $28,000—$18,000 to the agency and $10,000 to the husband, paid out in $350 monthly chunks to keep him cooperative throughout the process.

So even criminal agencies seem to have MBA's working on "extracting value" for them now. The matchmaker gets 50%-70% of the money for existing. The person taking the legal risk only gets monthly payments. Sounds like every VC firms dream outcome.