Mozilla's Ad-Targeting Guidelines

Mozilla's ad-targeting guidelines prioritize user privacy in their marketing efforts. Prohibited tactics include site retargeting, impression retargeting, cross-device targeting, and using Mozilla's 1st-party data for look-a-like targets. Approved tactics encompass contextual targeting, device targeting, OS targeting, geographic targeting, daypart targeting, browser & browser version targeting, and demographic/audience targeting. These guidelines aim to ensure that agencies working with Mozilla adhere to privacy-conscious practices and enhance user experiences online. Mozilla emphasizes the importance of respecting user privacy and avoiding intrusive targeting tactics while still allowing for effective and relevant advertising strategies. The guidelines provide a framework for agencies to align their marketing efforts with Mozilla's commitment to privacy and user-centric practices.