Apple partners with leading chumbox provider to sell ads

Apple has partnered with Taboola, a major provider of chumbox ads, to sell ads within Apple's News and Stocks apps. Taboola, listed as an "authorized advertising reseller" by Apple, will place ads in the apps' feeds and select publisher articles in the US, UK, Australia, and Canada. While Taboola is known for chumbox ads, the deal also includes selling "native" ads that blend with content from premium publishers through Taboola Select. Apple maintains control over the advertisers allowed through this partnership. The exact timing of the deal is unclear, but Taboola has been featured on Apple's site since at least May. This collaboration follows NBCUniversal's similar ad-selling arrangement with Apple in the US and UK. The partnership aims to introduce ads in a controlled manner, ensuring a blend with the app's content without overwhelming users with intrusive advertising.