Dead Startup Toys

The article discusses Dead Startup Toys, a collection of toy versions representing failed startups such as an $800 juicer, a $1000 social robot, and a $100 mini-laptop. Each toy symbolizes a startup that faced challenges and eventually shut down despite significant funding. The collection aims to capture the essence of the mid-2010s venture capitalist experience. The narrative draws parallels between the concept of "Hopeful Monsters" in evolution and the rise and fall of startups in the competitive business world. The article reflects on the irony and schadenfreude associated with failed companies, highlighting the fine line between innovation and failure in the corporate landscape. Dead Startup Toys is presented as a form of necromancy, celebrating the peculiar legacy of these unsuccessful ventures. The collection is part of MSCHF DROP #50, showcasing unique and thought-provoking creations that challenge conventional norms.