July 18th, 2024

Apple tells over a billion iPhone users to stop using Chrome

Apple launches attack ad against Google Chrome, citing privacy issues and promoting Safari for iPhone users. Google defends Chrome's privacy features. Safari and Chrome competition intensifies over user privacy perceptions.

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Apple tells over a billion iPhone users to stop using Chrome

Apple has launched an attack ad targeting Google Chrome, highlighting privacy concerns and promoting Safari as a more secure browser option for iPhone users. The ad points out Chrome's extensive use of tracking cookies and questions the privacy of its Incognito Mode. Apple aims to maintain its majority grip on iPhone browser usage, especially as Google seeks to increase Chrome's presence on iOS devices. Google responded by emphasizing Chrome's built-in privacy and security features, stating that users have control over their data. The competition between Safari and Chrome on iPhones is intensifying, with Apple leveraging privacy concerns to sway users away from Chrome. The effectiveness of Apple's ad campaign remains to be seen, as existing Chrome users may be aware of the privacy issues but new users could be influenced to switch browsers. Google's stance on privacy and security will likely play a crucial role in how users perceive the two competing browsers.

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Link Icon 8 comments
By @floydnoel - 3 months
> While it doesn’t overtly tell people to stop using Chrome

clickbait headline.

i did find it interesting that 30% of ios users use Chrome. wild!

By @kordlessagain - 3 months
Tom's guide wants to show notifications.
By @grishka - 3 months
Apple's continued insistence on "privacy" in their marketing is just plain stupid. They somehow assume that if you've bought an iPhone, you automatically trust every single one of their online services as well, including their asinine app review. They literally don't allow you to take your own responsibility for your data, they treat you like a child who doesn't quite understand yet how the world works. It ain't privacy if the damn thing couldn't get past the out of the box experience unless some Apple server allows it.
By @smileybarry - 3 months
The title has nothing to do with the ad, and it’s heavily editorialized to the point of clickbait. Chrome isn’t even mentioned by name or by icon in the entire ad.

It doesn’t even show any specific browser (before Safari), just a generic design made for the ad.

By @tou23 - 3 months
From the video title -- it seems it's a wordplay on "flock"/FLoC? Quite cool
By @syspec - 3 months
Worse then that is how hard it is to search or use gmail on yourniii ppl home without accidentally clicking a pop up from google that will take you to download chrome
By @brokenalgo - 3 months
Safari will always be worse than Internet Explorer.