Apple TV+ Expenditure Has Crossed $20B, Making It Unsustainable

Apple TV+ has exceeded $20 billion in expenditures, prompting concerns about sustainability. Eddy Cue, Apple's Senior VP of services, is spearheading efforts to reduce costs by involving Hollywood studio chiefs Zack Van Amburg and Jamie Erlicht. Despite investing heavily in original content from renowned directors like Martin Scorsese and Ridley Scott, Apple TV+ struggles to attract viewers compared to competitors like Netflix. The platform's lavish spending includes $50 million on 'The Morning Show' cast, with stars like Reese Witherspoon and Jennifer Aniston earning $1 million per episode. With only 0.2 percent of U.S. viewership, Apple is under pressure to implement significant budget cuts. The company aims to instill a more disciplined approach to spending, recognizing the need for financial prudence despite its substantial resources. Apple's ambitious content creation strategy for Apple TV+ faces challenges as it strives to balance quality programming with sustainable financial practices.