Canada-based Artificial Agency raises $16M to alter NPC behaviour in Games
Artificial Agency, a Canadian firm, raised $16 million to advance an AI behavior engine for video game NPCs. Led by ex-Google DeepMind experts, the company aims to innovate NPC interactions, diverging from traditional scripted approaches.
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Artificial Agency, a Canada-based company, has secured $16 million in funding to develop an AI-powered behavior engine aimed at enhancing NPC interactions in video games. The team comprises ex-Google DeepMind researchers who advocate for AI-generated NPCs in game design. The funding, sourced from various investors including BDC Deep Tech and Toyota Ventures, will support the company's vision to revolutionize NPC behavior. Unlike traditional NPCs governed by decision trees and scripts, Artificial Agency's engine requires developers to assign motivations, rules, and goals to NPCs, enabling more natural responses to player actions. This technology can be integrated into existing games or form the basis for new ones, shifting developers from scriptwriters to stage managers. Despite competition from companies like Inworld and Nvidia in the AI-driven NPC space, Artificial Agency aims to empower developers to create individualized AI agents with unique personalities, perceptions, actions, and goals, thereby transforming the gaming experience.
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