August 12th, 2024

TikTok cuts jobs in Africa as part of global layoffs

TikTok has laid off over half of its African team, affecting content operations, marketing, and trust and safety. The company cites regular business assessments, not external pressures, for the layoffs.

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TikTok cuts jobs in Africa as part of global layoffs

TikTok has laid off several employees in its African operations as part of a broader global reduction in workforce announced in June 2024. The layoffs primarily impacted teams in content operations, marketing, and trust and safety, with reports indicating that over half of the African team, which was estimated to be around 100 employees, was affected. This follows earlier job cuts in March 2024. While some media outlets have linked these layoffs to regulatory pressures in the United States, a company executive stated that the layoffs are part of ongoing business assessments rather than a direct response to external factors. This marks TikTok's most significant layoff to date, contrasting with its usual practice of smaller team reorganizations. Other tech companies, including Meta and Microsoft, have also reduced their African workforce, although they maintain that they continue to invest in the region.

- TikTok has laid off a significant portion of its African team as part of global layoffs.

- The layoffs affected content operations, marketing, and trust and safety teams.

- Over half of the African team, estimated at around 100 employees, was impacted.

- The company claims the layoffs are part of regular business assessments, not a reaction to external pressures.

- Other tech firms like Meta and Microsoft are also reducing their African teams while claiming ongoing investment in the region.

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