August 18th, 2024

How we communicate signals seniority

Effective communication influences perceptions of leadership. Emphasizing outcomes over processes and aligning projects with measurable business impacts is essential for career advancement, particularly for product leaders.

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How we communicate signals seniority

Effective communication is crucial in demonstrating seniority in professional settings. The author, Yue Zhao, emphasizes that how one articulates their experiences can significantly influence perceptions of their leadership capabilities. Common pitfalls include focusing too much on processes rather than outcomes. For instance, candidates should highlight the impact of their work, such as revenue growth or user engagement, rather than detailing the steps taken to achieve those results. Zhao provides examples contrasting two responses to the question "Tell me about yourself," illustrating that a focus on leadership achievements and business impact is more compelling than a list of tasks. She advises that product leaders, in particular, should align their projects with measurable business metrics to advance their careers. The key takeaway is that effective leaders communicate the outcomes of their work, which signals their experience and seniority, rather than merely describing the methods used.

- Communication style can influence perceptions of leadership and seniority.

- Focusing on outcomes rather than processes is essential for effective self-presentation.

- Highlighting measurable business impacts is crucial for career advancement.

- Product leaders should ensure their projects align with business metrics to demonstrate value.

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By @q7xvh97o2pDhNrh - about 2 months
Counterpoint:

"When art critics get together, they talk about form and structure and meaning. When painters get together, they talk about where to get the best turpentine." (Picasso, supposedly [1])

To be generous to OP, I think their point is about how to communicate in an elevator pitch, or a resume bullet point, or the first few minutes of an intro call. And in those contexts, OP is pretty reasonably correct.

What it comes down to is details.

The person citing numbers about growth, hiring, or whatever is proving they know the details of the work. And that's a great start.

The next step for the interviewer comes in following up to find out whether they actually know the details of how the work was done, why it was done that way, what was good or bad about how the work was done, and why it's good or bad.

A good follow-up question would be something like: "Great, please walk me through the story of how you took ${METRIC} from A to B, what you think went well, and what you think went poorly." That should yield a solid 10-15 minute (or more) discussion where the executive candidate can prove they have the ability to handle both minute details and grand strategy at the same time, as well as the discretion to know when they're supposed to be doing which one.

Failure to do this on the part of the interviewer is how a company ends up with so many sub-par executives. And a failure on the part of the executive to push themselves in this way, in the first place, is how our industry has ended up with so many sub-par executives.

[1]: https://quoteinvestigator.com/2016/10/20/turpentine/

By @forgotusername6 - about 2 months
Whenever I see numbers like that on a CV I am immediately skeptical. There's almost no possibility that the numbers you are listing were a direct result of your contribution. Also, you were probably part of a team, so it was probably a group effort. The other thing is, unless it really was all your idea, who cares how well the feature did?
By @semi-extrinsic - about 2 months
I only skimmed down to the "Sign up for a 7-day free trial" Substack thing, and I already had to work hard at not throwing up in my mouth. Blessed be the random number generators that I don't work at a place like this.
By @caerwy - about 2 months
The software industry has become swamped with suits optimizing their status and prestige.
By @justinl33 - about 2 months
100%. I've seen junior PMs fast track their careers by literally just always framing their work in terms of business outcomes. One of my reports went from entry-level to senior in 2 years by always tying her projects back to user growth or revenue impact, even if it was just bug fixes or UI tweaks. definitely a skill worth nailing early in your career.
By @morgante - about 2 months
This is exactly the kind of cringe-inducing content that I'd expect from a "PM career coach."

You can communicate understanding of the business without falling into BS slop.

Truly senior people have made such significant and real contributions that (a) their resume is mostly an afterthought and (b) the story

By @henning - about 2 months
OK, so you admire consummate bullshitters who take credit for the combined efforts of dozens of people where they only played a part towards a larger effort. What do you want, a fucking cookie?
By @OutOfHere - about 2 months
No, but this is how you fool non-technical people. You will not impress any technical person by skipping the "how".

It is funny since one can make outrageous claims on one's resume about impact without needing to prove anything. This doesn't work the same for the "how".

By @anotherhue - about 2 months
The only real decision a SW person needs to decide is whether to communicate their skill in SW or their skill in business.

Rustified a monolith with 99% SLA, SW.

Owned revenue stream that brought in 40MM with 20% YoY growth on 80% margin -> Business.

You can do either, but you probably don't have time to do both.

By @euvin - about 2 months
These tactics of slapping numbers and quantifiable metrics on resume bullet points really do remind me of the formulaic clickbait tactics on social media. Once everyone starts to do it, it leaves the same film of tacky bullshit everywhere. It's beyond actual merit and accuracy at this point.
By @polotics - about 2 months
Choice quote from this:

"""While it may be “useful” to do that refactor or redesign, or work on an annoying bug"""

Shortest but not sweetest time-capsule to an already-dead moment in our collective past, IMHO

By @icepat - about 2 months
> Based purely on the responses, who would you hire? Who would you consider for a manager role? Do you even believe this is the same person?

> The altitude of your communication signals your seniority and experience.

It's not mentioned anywhere which is the superior (to the author) response. This article is so vague that, at the end, I still could not tell which one the author preferred.

By @bofadeez - about 2 months
It's foolish to judge someone from a single statement. Give them something to do and see how it works out.
By @fungiblecog - about 2 months
To me it just signals what a bullshitter you are. Most people cannot claim these "outcomes" because it takes a whole team. How do i know you made any contribution to those outcomes?
By @kqr - about 2 months
These numbers tell me the person who wrote them have a sloppy understanding of causality, at best.

I mean, I appreciate reading the concrete numbers because it gives a more detailed trampoline into interesting discussions, but don't for a second imply you, as an individual, had very much agency over the outcome at all. That would border on clinically meaningful hubris.

(I guess this opinion makes me low in seniority?)

By @edwinjm - about 2 months
For IT people:

"At a big IT company, I migrated the CRM to a new system and the revenue went up with 6%".

Right.

By @lolinder - about 2 months
> Based purely on the responses, who would you hire? Who would you consider for a manager role? Do you even believe this is the same person?

Frankly, neither.

The first is intentionally written to be as dull and disinterested as possible, and so comes off poorly (presumably because it was designed to).

The second is a meaningless out-of-context number and corporate speak soup that doesn't really tell me anything about the prospective hire.

Obviously, this was written by and for executives in product orgs... and maybe it makes more sense there. But I'd balk at hiring anyone who talks like this into an engineering org, even at the executive level.

By @steren - about 2 months
My BS-o-meter went off the roof reading this article