Crunchyroll is trying to turn India into a nation of anime lovers
Crunchyroll is expanding in India, adding 25-40 anime titles quarterly, opening a Hyderabad office, and collaborating with Bollywood stars, while facing criticism over dubbing quality and title availability.
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Crunchyroll is expanding its presence in India, aiming to cultivate a larger anime fanbase. The platform currently offers around 800 anime shows and adds 25 to 40 new titles each quarter. To enhance its local engagement, Crunchyroll has opened a second office in Hyderabad and collaborates with Bollywood stars to promote its brand. Despite its growth, some fans express dissatisfaction with the availability of popular titles and the quality of dubbed content. Crunchyroll has seen a significant increase in mobile app users, with 46,000 monthly active users reported in mid-2023, up from 29,000 in 2021. The global demand for anime has surged, and India's anime market is projected to exceed $5 billion by 2032. Crunchyroll's subscription in India is competitively priced at 79 rupees per month, making it one of the cheapest options globally. The company is also exploring the production of anime content based on Indian themes and characters, and plans to introduce anime merchandise tailored for the Indian market. While Crunchyroll has made strides in localization, some users have criticized the quality of dubbing, leading to subscription cancellations in favor of other platforms.
- Crunchyroll is expanding its anime offerings in India, adding 25-40 new titles quarterly.
- The platform has opened a second office in Hyderabad and collaborates with Bollywood stars for promotion.
- Despite growth, some fans are dissatisfied with the availability of popular titles and dubbing quality.
- Crunchyroll's subscription price in India is among the lowest globally at 79 rupees per month.
- The company plans to produce anime content based on Indian themes and introduce related merchandise.
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