September 3rd, 2024

World Bank Halts Ads on X After They Appear Under Racist Content

The World Bank suspended advertising on X after ads appeared with racist content. Other brands, including Nordace, paused ads due to concerns over content moderation and hate speech under Elon Musk's leadership.

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World Bank Halts Ads on X After They Appear Under Racist Content

The World Bank has suspended all paid advertising on the social media platform X, previously known as Twitter, following a CBS News investigation that revealed its ads appearing alongside racist content. The investigation identified a verified account with over 115,000 followers that frequently shared pro-Nazi and white nationalist posts, including a racist image praising European colonization of Africa. The World Bank's spokesperson stated that the incident was "entirely unacceptable" and confirmed the immediate cessation of all paid marketing on X. CBS News also found that other brands, including Saudia Airlines and Nordace, had their advertisements displayed under similar hateful posts. Nordace has since paused its advertising on X until it can ensure such occurrences do not happen again. The report highlights broader concerns about X's content moderation policies, particularly under Elon Musk's leadership, which have been criticized for allowing hate speech and extremist content to proliferate. Musk's changes to the platform's verification and advertising systems have raised questions about the effectiveness of its safeguards against hate speech. CBS News has reached out to X for comments regarding the situation but has not received a response.

- The World Bank has halted all paid advertising on X due to ads appearing under racist content.

- CBS News found multiple brands' ads alongside pro-Nazi and white nationalist posts on the platform.

- Nordace has paused its advertising on X until it can ensure compliance with its values.

- Elon Musk's leadership has led to concerns about content moderation and the spread of hate speech on X.

- The investigation highlights the challenges advertisers face in ensuring their content does not appear alongside extremist material.

Link Icon 5 comments
By @Zigurd - 8 months
From the article:

In a November 2022 post, Musk had vowed that X's new policy would be "freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter," he said, adding that such content would be unfindable "unless you specifically seek it out, which is no different from rest of Internet."

Evidently content moderation like that is the Full Self Driving of Twitter

By @rsynnott - 8 months
Well, (a) sensible, but (b) why does the World Bank have ads in the first place?
By @aitchnyu - 8 months
Will we still have the happy days of bad guys getting demonetized? Or will respectable companies and customers accept unfortunate ad placements as a fact of life?
By @labrador - 8 months
Free speech is not equal to consequences free speech
By @axpvms - 8 months
Musk made his opinion regarding advertisers pretty clear: "Go F Yourself"