September 4th, 2024

Curious George and the case of the unconscious culture

The article examines "unconscious culture" through a Curious George birthday party, highlighting the disconnect in cultural production and the lack of human awareness in modern society's automated processes.

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Curious George and the case of the unconscious culture

The article discusses the phenomenon of "unconscious culture" through the lens of a Curious George-themed birthday party. The author recounts a humorous incident involving inappropriate stickers that were intended as party favors, highlighting how they reflect a broader trend of cultural products being generated without conscious human oversight. The stickers, which included bizarre and edgy designs, were likely produced by a Chinese company using automated processes, illustrating a disconnect between creators and the cultural context of their products. The author argues that this lack of consciousness in cultural production is symptomatic of a larger issue in modern society, where human awareness and intentionality are increasingly absent from various processes, leading to a sense of "high strangeness." This phenomenon is evident in various aspects of life, from automated customer service interactions to the prevalence of AI-generated content. The author draws parallels between the character of Curious George, who navigates a world he does not fully understand, and contemporary society, suggesting that people today are similarly lost in a complex, machine-driven environment devoid of meaningful human engagement.

- The article explores the concept of "unconscious culture" through a humorous anecdote involving Curious George stickers.

- It highlights the disconnect between cultural products and their creators, often resulting in bizarre or inappropriate outputs.

- The author argues that modern society is increasingly characterized by a lack of human consciousness in cultural production.

- This phenomenon is reflected in various aspects of life, including automated customer service and AI-generated content.

- The comparison to Curious George illustrates how individuals navigate a complex world without fully understanding it.

Link Icon 3 comments
By @brudgers - 8 months
I’m certainly aware that, depending on political orientation, some might say “It’s actually because of late capitalism” or “It’s actually because of offshoring jobs,” and maybe both those are true. But it seems to me the more fundamental shift is that, at every economic and social scale, the workings of our conscious minds play less of a role.

I'd bet on SEO. If you are selling a sticker of a monkey, with #curiousgeorge metadata your product is more likely to surface than without the sticker. If you are selling monkey stickers from China, you probably don't have a childhood cultural attachment to the Curious George brand (and if you aren't particularly fluent in English "curious george" might just be pretty much some impenetrable squiggles).

For me, this was a perfect example of a creeping high strangeness I’ve noticed in the 21st century. A strangeness I don’t remember from my youth, the world of the 90s and early 2000s. Funnily inappropriate Curious George stickers are merely one instance, a symptom of something larger.

It's a symptom of being influenced by the larger world. I'm not pretending that it isn't without costs. For some people it will be worse. For some it will be better. Curious George stickers and Chase credit cards are rounding error.

By @euroderf - 8 months
Put human collectives on autopilot. Reap the rewards.

It's bananas.