How to deliver mobile notifications when a user is holding their unlocked phone

The guide on reducing app churn through notifications emphasizes the importance of timely and targeted notifications to enhance user engagement and retention. By utilizing the Critical Moments SDK, developers can send notifications that are designed to be delivered when users are actively using their devices, thereby increasing visibility and click-through rates. Key features include no need for push servers, no per-message costs, and the ability to manage notifications without additional coding after initial integration. The guide outlines a five-step process: installing the SDK, requesting user permission for notifications, logging important user events, adding notifications to reduce churn, and customizing notifications based on user behavior. Suggested notifications include reminders for users to complete onboarding, which can be scheduled based on user activity and time zones. The guide also highlights the potential for long-term engagement through reminders for inactive users. Developers are encouraged to test notifications to ensure they function as intended and can implement deeplinks for specific app screens.

- Timely notifications can significantly reduce app churn and improve user engagement.

- The Critical Moments SDK allows for easy integration and management of notifications.

- Notifications can be customized based on user behavior and activity.

- Developers should test notifications to ensure proper functionality.

- Implementing deeplinks can enhance user experience by directing users to specific app sections.