Adobe unveils AI video generator trained on licensed content
Adobe's Firefly Video Model is an AI text-to-video tool for professionals, trained on licensed content. Currently in beta, it faces skepticism over quality and ethics in AI-generated media.
Read original articleAdobe has introduced the Firefly Video Model, an AI-driven text-to-video generation tool designed for video professionals. This tool is unique in that it is trained solely on licensed content, which Adobe claims makes it "the first publicly available video model designed to be commercially safe." The company has not yet announced a general release date, and access during the beta phase is limited to those on a waiting list. The Firefly Video Model builds on Adobe's previous work with its Firefly image synthesis models and aims to produce video content that integrates seamlessly with traditional footage. While Adobe has not disclosed specific customers for this tool, it has existing partnerships with major brands that utilize its image generation technology. Despite the potential benefits, Adobe may encounter skepticism from some creatives, particularly in light of past controversies surrounding AI-generated content. Critics have raised ethical concerns and questioned the quality of AI-generated outputs, as seen in the backlash against an AI-generated commercial for Toys "R" Us. Nevertheless, industry experts suggest that AI-generated video tools are likely to become a staple in marketing and media production.
- Adobe's Firefly Video Model is an AI text-to-video tool aimed at video professionals.
- The model is trained exclusively on licensed content, addressing ethical and copyright concerns.
- Access to the tool is currently limited to a beta test with a waiting list.
- Adobe has existing partnerships with major brands for its image generation technology.
- There is skepticism among creatives regarding the quality and ethics of AI-generated content.
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