Advertising That Targets Everyone

Mullvad VPN has adopted a unique approach to advertising that emphasizes traditional methods over data-driven micro-targeting. The company actively avoids practices such as paying for reviews, engaging in affiliate marketing, or collaborating with influencers. This stance aligns with their mission to combat mass surveillance and censorship. Instead of relying on behavioral advertising, Mullvad focuses on broad audience engagement through outdoor advertisements, which do not collect personal data. Their campaigns aim to raise awareness about privacy issues and encourage public discourse on the dangers of mass surveillance and data collection. Throughout 2023-2024, Mullvad has launched significant outdoor advertising campaigns in the USA, highlighting the risks associated with behavioral advertising systems used by major tech companies. The company seeks not only to promote its VPN service but also to foster a collective resistance against privacy invasions.

- Mullvad VPN prioritizes traditional advertising methods over data-driven micro-targeting.

- The company has a strict policy against paying for reviews and working with influencers.

- Their advertising campaigns aim to raise awareness about privacy and mass surveillance.

- Mullvad has conducted major outdoor campaigns in the USA during 2023-2024.

- The focus is on fostering public discussion about the implications of behavioral advertising.