January 19th, 2025

We need to protect the protocol that runs Bluesky

The article emphasizes the importance of protecting the AT Protocol for Bluesky, a decentralized social media platform, and discusses the Free Our Feeds initiative to enhance user control and data portability.

Read original articleLink Icon
SkepticismConfusionFrustration
We need to protect the protocol that runs Bluesky

The article discusses the need to protect the AT Protocol that underpins Bluesky, a social media platform designed to offer a decentralized alternative to traditional social media dominated by billionaires like Mark Zuckerberg and Elon Musk. The authors highlight the erratic changes in policies by these tech leaders, which can significantly impact users' online experiences. Bluesky operates on an open protocol, allowing users to create their own social media experiences and collaborate on moderation, contrasting sharply with the centralized control seen in platforms like Facebook and Twitter. However, Bluesky faces challenges, including reliance on venture capital and the absence of options for users to migrate their data. To address these issues, a new initiative called Free Our Feeds aims to establish a nonprofit foundation to govern the AT Protocol, create redundant servers for user data portability, and foster an ecosystem around this technology. The authors argue that this approach could lead to a more independent and innovative online environment, reminiscent of the collaborative spirit of early internet projects like Wikipedia. They emphasize the urgency of taking action to ensure that the future of social media is not dictated by the whims of wealthy individuals.

- The AT Protocol enables decentralized social media governance, allowing user control over their online experiences.

- Bluesky offers a contrast to traditional platforms by promoting community-driven moderation and verification.

- The Free Our Feeds initiative seeks to establish a nonprofit foundation to protect the AT Protocol and user data.

- There are concerns about Bluesky's reliance on venture capital and the lack of data portability for users.

- The authors advocate for a collaborative approach to social media, reminiscent of successful projects like Wikipedia.

AI: What people are saying
The comments on the article about Bluesky and the AT Protocol reveal a range of opinions and concerns regarding the platform's decentralization and its implications for social media.
  • Many commenters question the effectiveness and true decentralization of Bluesky compared to existing alternatives like ActivityPub and Mastodon.
  • There is skepticism about the potential for Bluesky to genuinely empower users, with concerns about echo chambers and content moderation practices.
  • Some users express frustration over the perceived endorsement of Bluesky without acknowledging other decentralized options.
  • Several comments highlight the need for a nonprofit foundation to govern the AT Protocol independently from Bluesky the company.
  • Overall, there is a call for more robust discussions on the political implications and sustainability of decentralized social media platforms.
Link Icon 30 comments
By @neilv - 17 days
I can't tell why the writers feel that Bluesky's AT protocol is somehow the technologically best, or most politically strategic foundation, for a viable open mechanism for this kind of communication.

This article does seem to have the effect of being an endorsement of Bluesky, though.

(What I mean by endorsement: "Why would this progressive political operator be saying that we need to focus on freedom safeguards for this Bluesky platform, if it wasn't obviously the place for progressives to be. And no mention of anything else, like W3C standard ActivityPub, so that's right out. Clearly we must once again get behind a platform that someone owns. And then work from a position of weakness, like activists. Since that went so well for the co-author's former MoveOn.org, as evidenced by the incoming administration. And we can keep telling people they are under attack, and keep raising donations from them, to continue the fight.")

By @idlewords - 17 days
Bluesky is two completely separate things:

1) A Twitter clone without the political baggage and chaos of the current Twitter ownership.

2) A vastly overengineered distributed software system with a strong ideological commitment to federated design.

There's no inherent relationship between the two, but a lot of the people who run 1 are heavily committed to 2, and so end up sowing a lot of confusion about it.

I would wager that most Bluesky users don't care about it being decentralized, and in fact want a lot of features (soft block, private blocklists) that the federated design makes impossible.

By @azangru - 17 days
> The internet doesn’t need to be like this. As luck would have it, a new way is emerging just in time. If you’ve heard of Bluesky...

Why do they write as if activitypub and mastodon do not exist?

By @mindcrash - 16 days
The protocol is protected.

https://github.com/bluesky-social/atproto/

"Dual MIT/Apache-2.0 License

Copyright (c) 2022-2024 Bluesky PBC, and Contributors

Except as otherwise noted in individual files, this software is licensed under the MIT license (<http://opensource.org/licenses/MIT>), or the Apache License, Version 2.0 (<http://www.apache.org/licenses/LICENSE-2.0>).

Downstream projects and end users may chose either license individually, or both together, at their discretion. The motivation for this dual-licensing is the additional software patent assurance provided by Apache 2.0."

Even when Bluesky decides to fuck around with the licenses, everybody is free to fork the current version crediting Bluesky PBC due to the MIT and Apache 2.0 license allowing this.

And besides that, the community could also decide not to support AT at all but put their full weight behind Nostr (https://nostr.com/)

UPDATE:

And the protocol spec is licensed under Creative Commons:

https://github.com/bluesky-social/atproto-website/

"Creative Commons Attribution (CC-BY)

Copyright (c) 2022-2024 Bluesky PBC, and Contributors

Documentation text and blog posts in this repository are licensed under a permissive CC-BY license.

For anybody interested in derivative works of documents and specifications, remember that:

- you must give attribution (credit) to the original work - you must indicate any changes made - trademark rights are not granted (for example, to "Bluesky", "AT Protocol", or "atproto", or any logos or icons)

Inline code examples, example data, and regular expressions are under Creative Commons Zero (CC-0, aka Public Domain) and copy/pasted without attribution."

By @IAmGraydon - 17 days
Being able to share block lists sounds like a perfect formula for an even more extreme version of the social media echo chamber effect we've seen on other platforms. Now, not only can you subscribe to those with like opinions, but the collective can reject dissenting opinions en masse. What could go wrong?
By @chad1n - 17 days
Who's this "we"? Is there anything that runs on the Bluesky protocol outside of the Bluesky itself which has its own extensions which can't be federated. Also, when I opened this site, all the posts were from a certain political ideology. The algorithm is probably more or less the same as Twitter in pushing contents loved by their creators.
By @browningstreet - 17 days
I lost interest in Bluesky when I got an “account required” blocker after I clicked on a Bluesky post link.

UPDATE: OK, didn't realize it was a configurable setting. I guess I ran into it a few times and assumed it was a default block. Thanks for the clarification.

By @aussieguy1234 - 16 days
I'll bet that most who casually encounter hate speech/far right content on X, Meta or other platforms are not far-right and don't actually want to see or be influenced by it. It likely creates a negative user experience for them.

However powerful the X/Meta AI feed algorithms are at surfacing content people are interested in, it all counts for nothing if people see content that they find repulsive. Its not just far right content, disturbing content in general gets more engagement and is surfaced in feeds.

BlueSky and its AT Protocol, by putting moderation back into the hands of the user, allows people to see the content they want and not what they don't want, making for a much better and more positive user experience.

I predict that this means that at some point, it will take over as the dominant social media platform. There are already multiple startups with VC funding building things on the AT Protocol.

As for the moment, whenever someone complains to me about toxicity in social media on X/Facebook or whatever platform they are using, I recommend BlueSky and advise others to do the same. Word of mouth spread is powerful.

By @crznp - 17 days
I largely agree, but it is odd to write that column and not mention Mastodon/ActivityPub.

On one hand, it is another alternative if Bluesky falls, but on the other hand I feel like the algorithm makes it a different sort of community.

By @RobotToaster - 17 days
Why would we want to protect a protocol that isn't federated in any meaningful way?
By @captainepoch - 16 days
Pure Bluesky endorsement from a MIT blog.

ActivityPub, Pleroma and Mastodon existed before this, and they just work.

By @mystified5016 - 17 days
Framing bluesky as a "competitor" to mastodon makes about as much sense as framing a quarterback making the winning run as "beating" the kid drawing clouds in the bleachers.

They're in the same general space, but only one is playing the game.

By @zeckalpha - 17 days
No mention of their benefit corporation status
By @seydor - 16 days
At this point in history it's wrong to suggest that any mass communication medium can be non-politicized
By @mitchbob - 17 days
By @tasuki - 17 days
> In terms of content moderation, posts related to child sexual abuse or terrorism are best handled by professionals trained to help keep millions or billions safe.

Does that mean bluesky will somehow centrally moderate posts "related to terrorism"?

By @EGreg - 17 days
I have been saying the same things for over a decade, and writing about it. But more importantly - I built the alternative, we’ve tested it with lots of local communities and will be going to market Nov 5th this year

https://www.laweekly.com/restoring-healthy-communities/

By @pornel - 17 days
They're right that they need to actually shift the power away from Bluesky and have users use other servers.

The AT protocol may promise decentralisation and an insurance policy, but that is meaningless if Bluesky the company can stop using the AT protocol and survive it.

As long as the majority of users use the official app and log in to the primary server with their username/password, not the protocol's private key, Bluesky isn't forced to continue using the AT protocol. They still have power to push the enshittify button, block federation, and keep users captive on the official app/website like Musk's X does.

By @adolph - 17 days
wants to create a nonprofit foundation to govern and protect the AT Protocol, outside of Bluesky the company

Bluesky and Graber recognize the importance of this effort and have signaled their approval. But the point is, it can’t rely on them.

What’s the point of this article? The repo is dual MIT/Apache [0]. Nothing seems to prevent the author from forking and hacking away. Just do it.

0. https://github.com/bluesky-social/atproto

By @softwaredoug - 17 days
With it seeming like even fewer powerful people will control how social media is moderated, as they say depending on the “policy environment” there’s never been a more important time to work towards distributed social media.
By @camgunz - 15 days
I guess this is a "oh Twitter got bought and TikTok got shutdown for a day, so we need a free Twitter/TikTok that wouldn't have any of these problems" response?

It's a pretty inane article that provides no solutions. Twitter got bought and TikTok got made because attention is valuable. There's ads/enshittification because a service like this is expensive to run, also you want to raise money for new features, also greed is a thing.

TFA wrestles with none of this? At least like, consider nationalization or some kind of nationalized e2e platform. Aren't we wishcasting after all?

By @lazzlazzlazz - 17 days
Interesting how the online left now is beginning to care about decentralizing social media again after years of deriding the topic and espousing (obviously politicized) "content moderation" efforts.

Unfortunately, this is also strike in favor of the blockchain people (like Farcaster) — the best of which have been working to find ways to keep systems permanently decentralized (and not just temporarily decentralized, like Bluesky/Nostr/Mastodon/SMTP/etc.).