'Each person has a unique smell: this is our olfactory footprint'
Research scientist Laura López-Mascaraque delves into the importance of smell in memory, emotion, and human evolution. She discusses scent's direct link to brain regions, disease detection, individual identification, and commercial applications.
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Laura López-Mascaraque, a research scientist at the Spanish National Research Council, discussed the significance of our sense of smell in memory and emotion processing. She highlighted the direct connection between scent and the amygdala and hippocampus in the brain. López-Mascaraque emphasized the importance of smell in human evolution and its impact on memory recall. She also mentioned the role of smell in disease detection and potential applications in criminal investigations. The scientist explained how each person has a unique olfactory fingerprint and discussed the potential use of scent in identifying individuals, similar to a fingerprint or iris scan. López-Mascaraque also touched on the concept of odotypes in branding and the use of scents to create memorable experiences in places like Disney parks and Abercrombie stores. Overall, she emphasized the intricate relationship between smell, memory, and human experience.
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