June 25th, 2024

Google dropping continuous scroll in search results

Google discontinues continuous scroll in search results, replacing it with classic pagination. The change aims to enhance speed and user satisfaction. Impact on website traffic and user behavior analysis expected.

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Google dropping continuous scroll in search results

Google has announced the discontinuation of continuous scroll in its search results. The feature, which was introduced on mobile in October 2021 and on desktop in December 2022, will be replaced by the classic pagination bar at the bottom of the search results. This change aims to improve the speed of serving search results by eliminating the automatic loading of additional results that users have not explicitly requested. Google found that this change did not significantly increase user satisfaction with the search experience. The removal of continuous scroll will first take effect on desktop search results, with mobile search results following suit in the coming months. This alteration may impact website traffic as users may be less likely to click through to the next page of search results, affecting Search Console data and user behavior analysis.

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