US Mac market share grew 22% in Q1, likely helped by new MacBook Air models
The US Mac market share grew by 22.4% in Q1 2024, surpassing the overall PC market growth of 5%. New MacBook Air models drove the surge, with an 8% growth forecasted due to enterprise sales and AI demand. Apple holds a 14.2% share in the US PC market, expected to increase with new Mac features and AI-capable PCs.
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In the first quarter of 2024, the US Mac market share experienced a significant growth of 22.4%, outpacing the overall US PC market growth of 5%. This surge is attributed to the introduction of new MacBook Air models in March. Canalys reported a 5% increase in PC shipments to the US, with consumer and small to medium business segments driving the growth. Looking ahead, an 8% growth is anticipated, fueled by new enterprise sales due to the end of Windows 10 support and the demand for new AI capabilities in PCs and Apple Silicon Macs. Mac shipments rose from 1.7 million to 2.1 million units year-on-year, giving Apple a 14.2% share of the US PC market. The launch of M3-powered MacBook Air models and upcoming Apple Intelligence features for Mac are expected to further boost growth by enticing Intel Mac users to upgrade. The US is predicted to lead in the adoption of AI-capable PCs, with vendors focusing on premium device upgrades.
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9 commentsLenovo shipments increased 22.4% in the same period.
Author does not understand what market share means
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