Toys 'R' Us Spits on Its Own Grave with AI-Generated Trash
Toys 'R' Us partners with Macy's, using AI for an origin story ad criticized for lacking human touch. The ad reflects a trend of cost-cutting and profit-maximizing through AI, raising concerns about artificial nostalgia.
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Toys 'R' Us, once a beloved toy store, has resurfaced through a licensing deal with Macy's and is now using generative AI to create an origin story ad. The ad features an AI-animated depiction of the founder dreaming of a toy-filled future, but it has been criticized for being cringe-worthy and soul-crushing. The use of AI in the ad has raised concerns about the lack of human involvement and the attempt to evoke nostalgia artificially. Despite the attempt to portray whimsy and humanity, the ad reflects a trend of replacing human input with cost-cutting AI technology. This move is seen as part of a larger shift towards maximizing profits at the expense of genuine human experiences. The ad serves as a reminder of the changing landscape where algorithms shape consumer choices, leading to a sense of loss for the authentic and whimsical experiences of the past.
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7 comments> Private equity-owned G/O took control of the suite of websites in 2019 following former parent Gawker’s bankruptcy.
It is very brave of them to write about zombies and graves.
The guy lives a non-descript life, gets a taste of attention, and nothing comes of it. That's probably the median Internet experience.
It's just not the same company. Not the same management. Probably not even a single member of the board still from the days before it was bought by private equity. That's literally how it works. They buy it for parts and basically sell off even those parts just to invest in something built from scratch, but with the same logo.
Hey man, I hate AI bullshit too, but did the world need this article?
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