Big Things in Small Packages: The Charm of Japan's Kei Truck
Kei trucks in Japan are gaining popularity for their versatility in industries like agriculture. Customized for off-road and leisure activities, they are also making waves in overseas markets for their economy and mobility.
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Japan's kei trucks, compact cargo versions of kei cars, are gaining popularity for their versatility and practicality in various industries like agriculture and fishing. Despite their small size and engine displacement of 660 cc or less, kei trucks offer spacious cargo beds and cost-effective operation. These trucks are increasingly being customized for off-road and leisure activities, with models featuring on-demand four-wheel drive and unique designs. Kei trucks are also making waves in overseas markets like the United States and Australia for their mobility and economy. Enthusiasts are drawn to customizing these vehicles, creating a unique "cool Japan" car culture. From lift-up versions for off-road adventures to camper van conversions, kei trucks offer a wide range of customization options, making them popular among outdoor enthusiasts and younger drivers in Japan. This trend showcases the adaptability and charm of these small yet practical vehicles, reflecting a car culture that Japan can be proud of.
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4 commentshttps://www.motor1.com/news/701958/toyota-hilux-champ-cheap-...
I really hope Toyota brings it to the U.S. it will sell like hotcakes. I really like the modularity aspect the most.
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