April Fools prank turns into genius marketing by these two entrepreneurs
Two tech founders, Ilias Anwar and Johannes Naylor, leveraged an April Fools' prank into a successful marketing strategy for their startup, Tapped Ai. The joke led to partnerships with major industry players.
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Two tech founders, Ilias Anwar and Johannes Naylor, turned an April Fools' prank into a successful marketing strategy for their startup, Tapped Ai. The duo met after college and bonded over their shared vision for revolutionizing the music industry. Initially focusing on an Ai record label concept, they later pivoted to a live music data analytics company. Despite realizing they couldn't compete with ChatGPT, they garnered attention and support, including joining the Antler program. Their April Fools' joke about selling their company generated significant buzz, leading to new connections and opportunities. This unexpected success propelled them to speaking engagements, industry events, and partnerships with major players like Warner Records. Through a series of strategic moves and networking, Ilias and Johannes managed to elevate Tapped Ai's profile and secure valuable partnerships, all stemming from a playful marketing stunt that cost them nothing.
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4 commentsThis is the AI generated (CoPilot ChatGPT 4) Tldr; :
- *April Fools’ Marketing Stunt*: - Planned a fake company sale announcement as an April Fools’ joke. - Generated significant buzz and reconnected with many contacts. - Ultimately revealed the joke, gaining positive feedback.
Here’s the full AI generated summary in bullet points:
- *Founders and Background*: - Ilias Anwar and Johannes Naylor, founders of Tapped Ai. - Ilias ran TCC Entertainment; Johannes ran hackathons and a tech startup. - Met through a podcast interview after college.
- *Initial Collaboration*: - Discussed issues in the music industry. - Decided to stay connected and explore startup ideas.
- *Startup Evolution*: - Explored various ideas: badge verification, LinkedIn-style platform, Ai record label. - Gained significant online traction but realized ChatGPT could outperform their tools.
- *Antler Program*: - Accepted into the Antler Residency program in Austin, Texas. - Moved to Austin, worked long hours due to poor hotel wifi. - Realized they needed to pivot from Ai record label.
- *Mentorship and Pivot*: - Spoke with mentors and attended New York Tech Week. - Decided to focus on live music data analytics. - Launched a matchmaking service for performers and venues.
- *April Fools’ Marketing Stunt*: - Planned a fake company sale announcement as an April Fools’ joke. - Generated significant buzz and reconnected with many contacts. - Ultimately revealed the joke, gaining positive feedback.
- *Current Focus*: - Shifted to a live music data analytics company. - Continued to innovate and adapt their business model.
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