Meta's Threads is struggling to win over content creators

Meta's Threads, a text-centric social network launched by Meta a year ago, is struggling to attract content creators despite efforts to position itself as a real-time discussion platform. Influencers find it challenging to grasp the platform's purpose, leading to low engagement compared to Meta's other platforms like Instagram and Facebook. While some creators appreciate the platform's focus on text updates and casual content sharing, others question its identity and relevance in the crowded social media landscape. Meta is attempting to incentivize creators with cash payouts for engaging content on Threads, but some criticize the platform for rewarding generic posts over thoughtful content creation. Despite success stories like a user connecting with cat lovers and growing her following, the platform faces skepticism about its long-term viability and ability to compete with established social media giants. Meta remains committed to Threads, but its future success hinges on attracting a more diverse and engaged user base beyond niche communities and casual users.