July 8th, 2024

Substack rival Ghost federates its first newsletter

Ghost, a newsletter platform, embraces decentralization by federating newsletters on the fediverse, enabling access via apps like Mastodon. This aligns with industry trends, offering diverse content consumption options.

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Substack rival Ghost federates its first newsletter

Ghost, a newsletter platform and Substack competitor, has taken a step towards decentralization by federating its first newsletter on the fediverse. This move allows users to follow the newsletter through federated apps like Mastodon. Ghost aims to offer more subscription options beyond email and web, including RSS and ActivityPub-powered apps. By integrating ActivityPub, Ghost joins the trend in media to engage with the wider social web. The company has also made its ActivityPub GitHub repository open source, inviting collaboration and transparency. Notably, Ghost has attracted high-profile users who switched from Substack due to moderation concerns. This shift towards federation aligns with the industry's exploration of alternative platforms and distribution methods, offering readers more choices in how they consume content.

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