July 9th, 2024

Microsoft's Weather app now shows more ads

Microsoft reintroduces ads in Windows 11 Weather app, now persistent on every page. Users criticize intrusive ads and suggest ad-blocking tools or alternative weather sources. Microsoft's ad-heavy strategy faces backlash.

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Microsoft's Weather app now shows more ads

Microsoft's Weather app in Windows 11 has reintroduced ads, despite removing them a year ago. The app, now using an Edge WebView, displays persistent ads on every page, including the Forecast page. Users have no option to hide or close the ads, except by blocking servers. The ads, along with irrelevant news articles, are seen as intrusive. However, a workaround exists where ads only appear in maximized mode. Microsoft's aggressive ad strategies extend beyond the Weather app, with ads appearing in various apps like Game Pass and Windows Defender. Users are advised to consider using ad-blocking tools or alternative weather sources. Despite the ad influx, the Weather app features a new design with blur and transparency effects. Microsoft's ad-heavy approach has drawn criticism for being anti-consumer, prompting users to seek ad-free alternatives or solutions to mitigate the ad onslaught.

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Link Icon 12 comments
By @whalesalad - 6 months
Considering retail for the OS is $199 I find it insane the way Microsoft is pushing such a dystopian freemium model on their users. When you buy a new computer with Windows, the manufacturer pays Microsoft for that license too (obj not the same cost as a retail one, but a cost nonetheless)

Meanwhile essentially every version of macOS is free (gotta go back a few years to find retail upgrade copies, which are still far less expensive than Windows and never contain advertisements)

By @yoyohello13 - 6 months
The more people who use Linux, the more software will be available to use. If you are in any way technical, do society a favor and switch to Linux.
By @freedomben - 6 months
Unfortunately, I think ads are going to get worse before they get better. The huge hotness in marketing right now is using AI and the trove of data to write personalized ad copy for every recipient. Right now it's expensive enough that not a ton of people are doing it, and the ones who are are only targeting a small niche of people, but I expect that the economics will improve quickly.

Given Microsoft's full dive into gathering personalized information, integrating those collection pipelines deeply into the operating system, and integrating AI into the OS, it seems likely to me that personalized ads are coming to a Windows system near you.

On a related note, gnome weather is minimalist, very lightweight, and entirely ad free.

By @tracker1 - 6 months
And every article like this just convinces me that switching my personal desktop to Linux a couple years ago was the right choice. I do wish that Affinity or another PS competitor had a good Linux or at least WINE support. Seems to be one of the greater gaping holes imo.
By @empire_and_sun - 6 months
Guess what, Microsoft's Outlook.com shows ads that's 40% of your screen composition.
By @dist-epoch - 6 months
I'm more upset that the Notification thing on the left taskbar side in Windows 11 seems to have a mind of it's own - sometimes it displays the weather, othertimes the NVDA stock price, now it displays that in 4 hours Spain plays against France in Euro 24.

I just wish it displayed the weather, but it seems to ignore my configuration or I have skill issues.

By @resource_waste - 6 months
Only when I am getting paid, must I use Windows. The inefficiencies of Windows is passed to my customer.

At home, for all of my work, I use Fedora.

Poor ancient companies using Windows/Microsoft services. They were too slow to adjust to Microsoft's turn to anti-consumer behavior. Now fortune 50 employees are subjected to Microsoft clickbait.

By @madeofpalk - 6 months
> Welcome to Ghacks! Consent Management

> We and our [165] partners place cookies, access and use non-sensitive information from your device to improve our products and personalize ads...

By @amanzi - 6 months
Just uninstall the Weather app and never see or use it again.
By @TheBozzCL - 6 months
I haven’t had to deal with nearly as much bullshit from Microsoft since I switched to AtlasOS, which is a trimmed down version of Windows.

Then again, I know better than fully trusting a third-party patch for an operating system, of all things… so I only use that for games and absolutely nothing else. My main daily os at the moment is Manjaro.

By @fifteen1506 - 6 months
Great! Now I can keep up to date on recent trends in whatever buckets ad companies keep me on!