Google is no longer claiming to be carbon neutral
Google has stopped claiming carbon neutrality by purchasing offsets and aims for net-zero emissions by 2030. The shift is detailed in its latest environmental report, discontinuing operational carbon neutrality since 2023.
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Google has decided to no longer claim to be carbon neutral, as reported by Bloomberg. The tech giant has ceased the practice of purchasing cheap carbon offsets, which it previously used to support its carbon neutrality claim. Instead, Google now aims to achieve net-zero carbon emissions by the year 2030. This shift in approach is highlighted in the company's latest environmental report, where it states that it has discontinued the maintenance of operational carbon neutrality since 2023. Google's previous carbon neutrality status, dating back to 2007, was based on offsetting its emissions from buildings, data centers, and business travel through the purchase of carbon credits. This change in strategy reflects Google's commitment to reducing its environmental impact and transitioning towards a more sustainable operational model.
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6 comments> While those are actions that should help the world tackle climate change, experts have found that the purchase of the emissions-avoidance offsets does little to actually reduce emissions.
Basically their emissions are on the rise and instead of writing a big check to a somewhat grey to downright fraudulent industry of carbon credit they will try to reduce and invest in carbon capture which is another somewhat grey industry.
Google's carbon emissions surge nearly 50% due to AI energy demand
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