July 9th, 2024

Apple blog TUAW returns as an AI content farm

TUAW, an Apple blog, reemerges as an AI-driven content platform resembling MacRumors. New owners repurpose old content with AI-generated profiles, sparking authenticity concerns. TUAW's revival prompts scrutiny from Engadget and Yahoo.

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Apple blog TUAW returns as an AI content farm

The Apple blog TUAW has resurfaced after nearly a decade, now operating as an AI-generated content farm. The site, previously shut down in 2015, has been revived by new owners who are publishing articles that closely resemble content from other sources like MacRumors. Interestingly, these posts are attributed to writers who haven't been associated with TUAW for over ten years, with AI-generated profile photos adding to the dubious nature of the site. The domain was sold to "Web Orange Limited" in 2024, and despite not acquiring the original TUAW archive, the new owners claim to have rewritten content from archived versions to maintain the site's history while updating it. However, comparisons reveal discrepancies in the rewrites, raising questions about the use of AI and the authenticity of the bylines. Both TUAW and Yahoo, the owner of Engadget where TUAW's original archive resides, have not provided immediate responses to inquiries about these practices.

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By @al_borland - 5 months
Interesting timing. TUAW had just popped into my head 20 minutes ago. Missing it, I was about to go look to see if anything had materialized. Glad I saw this first and know not to bother. It deserves so much better. It was a great source in its heyday. Once it shutdown I never really filled that gap for myself.
By @RecycledEle - 5 months
I wish there was a way to report inaccuracies on web sites so the maintainers of those web sites and so search engines could see the reports.

Then maybe the garbage sites would get down ranked in search engines.