Seductive Language for Narcissists in Job Postings

A study conducted by Professor Nick Seybert reveals that certain keywords in job postings can attract narcissistic applicants who are more likely to engage in unethical behavior. The research focused on language like "ambitious" and "thinks outside the box," which signify "rule-bender" characteristics. This type of language is particularly appealing to narcissists, especially in accounting positions where their impact can be detrimental. The study found that recruiters often use such seductive language unintentionally, leading to a higher percentage of narcissistic applicants in the candidate pool. The research, accepted for publication in Management Science, highlights the importance of being mindful of the language used in job postings to avoid attracting unethical candidates. Seybert emphasizes that even before applicants apply, the language in job postings can significantly influence the type of candidates attracted to the position. The study underscores the need for recruiters to be cautious in their choice of words to avoid inadvertently appealing to narcissistic individuals.