July 18th, 2024

Collection of Dark Patterns and Unethical Design

The website showcases various dark patterns used in digital interfaces to deceive users, including confirmshaming and hidden costs. Examples from companies like Lyft and Microsoft illustrate manipulative tactics.

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Collection of Dark Patterns and Unethical Design

The website provides a catalog of dark patterns, unethical design practices used in digital interfaces to deceive users. Examples include bait and switch, confirmshaming, disguised ads, hidden costs, misdirection, nagging, privacy zuckering, roach motel, sneak into basket, and trick questions. Each category contains specific cases from various companies like Lyft, Microsoft, DoorDash, and more, illustrating how these patterns manipulate user behavior. Dark patterns such as misdirection aim to distract users from their intended actions, while roach motel tactics make it challenging to cancel subscriptions once signed up. Privacy zuckering involves tricking users into sharing more information than intended, and sneak into basket adds extra items during checkout. The website aims to raise awareness about these practices to help users recognize and avoid falling victim to deceptive design strategies online.

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Link Icon 31 comments
By @belter - 4 months
Zoom -> Pretending you need to install the app to join a meeting and only showing you can join from the Browser after a few seconds..

Booking.com -> Pretending other people are looking at the same property

Booking.com -> Pretending the venue is about to run out of places and there are only "2 places left..."

Any dating platform -> Anything goes...

By @bkovacic - 4 months
Do a piece on GoDaddy - they're absolutely disastrous. Eg, when you need to do any kind of downgrade of a service, you need a 2fa over email which they intentionally delay for like 15mins. If you leave the page, you have to request a new one. Of course, when it's 2fa for something that's not negative in terms of revenue, it arrives immediately.
By @Lerc - 4 months
As a technical term, Dark Patterns serves ok, but I think people need to be clear that what this is abusive software.

I have wondered about the merits of creating some sort of ethical software charter which companies can adhere to or face questions as to why they do not adhere.

I feel like this should exist already but I am not aware of such a thing.

By @winternett - 4 months
I think the #1 dark pattern is how cell phone makers collude with app makers to opportunistically and illegally turn the expensive devices that WE PAY FOR into bugs & telemetric devices that listen to all of our conversations and then privately snitch on us and sell that information to private companies and even individuals for all we know. These devices we buy log our conversations all day long secretly and turn them into text that can persist forever.

As phones are used in almost every aspect of our lives now, the very devices we use (even our cars) are listening to our most private conversations and leaking them to companies with the sole interest of engineering our money out of our pockets faster. It also empowers CEOs and mega-company insiders to run espionage on and leverage anyone they want in the world, as everyone, even government officials and agents use cell phones.

It's completely contradictory to every aspect of law and democracy, as well as creating a loophole that invalidates privacy and individual rights against self incrimination, and it's only going to get covertly worse moving forward unless it's totally banned with sever criminal consequences as a practice. This data can also be tapped into by any interest through data hacking, or if one can pay for the info, as it's logged across everything from the car you drive to every app you use (especially when TFA is involved).

By @liendolucas - 4 months
It's sad that these practices have become the rule and not the exception and they are all over the web. We need websites like these to educate/prevent users from making undesired choices and up to a certain point fight back. Are there any browser plugins out there that actively warn the user about the nasty tricks is being exposed to?
By @mateuszbuda - 4 months
I would also include deceptive credits systems used by SaaS which have usage-based like subscriptions. It’s a bait and switch variant. First, you think one call to the API is one credit but it always turns out that you need calls which consume 20 or 50 credits instead and you have to move to a more expensive plan and buy millions of credits every month. Second, unused credits do not roll over to the next month so your effective cost per call is orders of magnitude larger compared to what you expected.
By @drunkenmagician - 4 months
Singtel (in Singapore) - Bundling free trails (usually 1-3 months) of some optional add on service, but NOT allowing you to unsubscribe during the trial processes, thereby forcing you to remember when the free trial ends and going in to unsubscribe manually. This happens even when you do not accept the additional services terms and conditions or complete other setup setups. I'm sure other telco's do similar - but Singtel is shameless on this.
By @fusslo - 4 months
My biggest disappointment with Dark Patterns and Unethical Design is Spotify.

I've been using spotify for over a decade, paying for premium almost the entire time. The last couple years have just been awful with ads, 'promotions', and 'suggestions' that are just more ads.

Popups for concerts every 5th time I open the ad. There's NO way of turning this 'feature' off. I turned off concert recommendations, but there is NO way of turning off concert recommendations IN THE APP. I spent about 3 weeks with their support until I got in contact with a developer who confirmed this. 100% 'nagging'

The suggestions and mixes, I am convinced, include artists that pay for promotion. Artists that I have 0 interest in, and are only tangentially related to a song in a playlist of mine. 'disguised ads'

Pushing podcasts EVERYWHERE. Why can't I remove the 'podcasts' playlist from my playlists? I didn't create it, why is it there? Also auto-playing podcast videos on the spotify home page, man that bugs me. And the spotify home used to be really useful, now it's 60% ads, and 40% useful. I think this is a form of 'nagging' too.

I've had 'recommended artists' that are from genres I don't listen to. 'disguised ads'

Spotify has gotten much more aggressive in the past couple years.

By @Raed667 - 4 months
adding things to a cart should be illegal

my tech savvy SO accidentally signed up for expensive subscriptions because they were hidden at the bottom of her cart, and it took threat of legal action to get customer support to cancel. never boycotted a shop faster.

By @koonsolo - 4 months
This amazon audio thing was the worst. Somehow they were able to sneak me into some free trial that turned into a paid subscription. I found out I was paying for it, and wanted to cancel. I was abroad and no access to a desktop:

1. Not possible from a mobile browser.

2. Installed the app: not possible.

3. Put mobile browser into desktop rendering, and somewhere was able to get it to unsubscribe.

The worst of it all! EU should fine such practices.

By @ddtaylor - 4 months
How do I contact someone to provide info on companies that do these practices? Every once in a while I help my wife and some of the clothing and fashion websites are abhorrent. It's highly disrespectful and those industries are in need of serious disruption.
By @samirillian - 4 months
By @richij - 4 months
Fun website, but most of these really don't cross the line from "aggressive marketing" into "dark pattern." If the site reps are listening, why not let me browse the worst offenders first?
By @meindnoch - 4 months
LinkedIn: presenting their "suggested" connections as if they already requested you to connect, when in fact it will be you initiating the connection if you click the blue button.
By @Freak_NL - 4 months
They should add offering buy-now-pay-later services like Klarna. Unless you are selling something life saving or in the realm of healthcare or other necessities, offering this only helps financially vulnerable people into debt; young people in particular¹.

Yet they all offer it, even in the Netherlands where paying via your bank account is trivial, fast, and save (IDEAL).

1: Have a look in the various national newspapers on that topic. It's distressing.

By @sillyfluke - 4 months
Hilarious, I was just about to suggest a monthly dark patterns thread.

Vueling airline is a my lastest candidate for misdirection.

User Goal: Buy a ticket that allows to store your carry-on in the overhead cabin storage on the plane.

They give you only two ticket options at first. Squeeze your small bag under your seat with their strictest size limitations with no overhead cabin allowance or pay extra for checked-in luggage. At that point you look around for an overhead cabin option, alas you find no such option and the lowest tier specifically states overhead cabin storage is not permitted. So since there is no overhead cabin option you're forced to select the check-in luggage option as a last resort.

But several steps later there is the seat selection step. There are some seat options that include overhead cabin storage. The price for those seats are cheaper than the checkin baggage option several steps earlier. So in order not to be the dumbass that bought both checkin luggage and overhead storage for no reason, you go back to the beginning and pick the lowest tier option and click through all the steps all over again...

By @a_imho - 4 months
Appsell - intentionally crippling or outright banning the browser client to force users installing your app in hope of better conversion or simply boosting vanity metrics.

Long logout - complete logout needs extra steps after clicking logout e.g. removing/forgetting the account. Often times the action is not even accessible from the logout screen either. On a shared machine it even leaks pii. Linkedin, Gmail, Facebook

By @andersource - 4 months
By @davesque - 4 months
Also seems important to ask why these patterns became so common and the related question of why companies are so much more willing to violate people's dignity nowadays just to get an edge on the competition. Was it the rise of the MBA?
By @bradleykingz - 4 months
"Privacy Zuckering" has a ring to it.

> What's a Privacy Zuckering? A service or a website tricks you into sharing more information with it than you really want to.

I wonder how Zuck feels about that being the impact he left on the world.

By @josefritzishere - 4 months
Some of these companies practices are quite literally illegal. That goes beyond "Dark Patterns". I think it was Vonage who lost a class action lawsuit over how difficult they made it to cancel an account.
By @uwagar - 4 months
programmers must be ashamed of themselves for agreeing to implement these patterns.
By @lordnacho - 4 months
What's this one called?

You do a video call on some service, like Messenger or WhatsApp or Zoom.

After the call, you get a popup asking you about the quality of the service, on a 5-point scale.

If you click 5-stars, it says "thanks" and lets you go.

If you pick one of the others, it does the whole "oh help us do better, please fill out this form" spiel which is obviously a lot of work.

By @xtiansimon - 4 months
Square -> Balance link goes to a list of settled transactions. Placement, color, and other tricks work to get you to click an instant deposit button, which takes additional fees from your sales deposit. There was no confirmation, and the step is irreversible.
By @joelanman - 4 months
By @aklemm - 4 months
Would like to see this treatment for business models too.
By @Toorkit - 4 months
Thanks for the tips!
By @luoc - 4 months
Disappointing! Expected a redirect to booking.com