July 19th, 2024

The booming business of shaming young men

Online health providers like Hims & Hers Health and Ro target young men's insecurities, offering products for issues like hair loss and erectile dysfunction. Critics warn about potential risks and ethical concerns.

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The booming business of shaming young men

Online health providers are profiting by exploiting the fears of young men, offering products for issues like hair loss and erectile dysfunction through direct-to-consumer telehealth companies. These companies, such as Hims & Hers Health and Ro, have seen significant financial success, with a market cap of billions of dollars. They target young men's insecurities, promising convenience and privacy in obtaining medications. While these services offer accessibility and convenience, they may lack comprehensive evaluations and appropriate medical oversight, potentially leading to unnecessary treatments and higher costs for patients. Critics raise concerns about the quality of care provided by these platforms, highlighting the risks of receiving prescriptions without thorough medical assessments. Despite the convenience they offer, direct-to-consumer health services may prioritize selling drugs over providing optimal medical care, raising ethical considerations about their practices. While these platforms aim to address medical needs that individuals might otherwise ignore, the financial incentives involved may influence the care provided, emphasizing the importance of informed decision-making when using such services.

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Link Icon 7 comments
By @move-on-by - 3 months
> The dynamic is similar to pharmaceutical ads on TV for drugs like Ozempic or Cialis. Instead of getting advice from disinterested parties, like their doctors, people are getting messages from quite interested parties — pharmaceutical companies — hoping they show up at their next medical visit and make an ask.

‘disinterested parties’ is a bold statement to make when there are plenty of cases of pharma reps giving out gifts and causing conflicts of interest with doctors. Corruption can occur anywhere, at least with DTC the motives are clear.

By @asyx - 3 months
I've noticed a lot more ads for anti aging cosmetics aimed at men. When I was a teenager, it seemed like we'd move away from this for women. But what we got instead is making men obsessed with unrealistic beauty standards and snake oil as well.
By @Llamamoe - 3 months
Call me cynical, but I'm surprised how far behind predatory cosmetics industry advertising male-targeted marketing has been and how long it's taken to start taking off.
By @pedalpete - 3 months
This seems the natural extension to medical advertising in the US. The ads are always "ask your doctor about X/Y/Z", and trying to make people question their health.

DTC found the opportunity to make it convenient for people to not have to go to the doctor, so of course they're going to go for the more convenient option.

However, the way this article is written, it makes me wonder if it was paid for by CVS, Walgreens, Rite-Aid, etc. They are the ones who lose out in this market, aren't they?

By @486sx33 - 3 months
There certainly is some opportunity for men with tele-health, for whatever reason were more open to discuss health problems with a semi random person on the internet than to make a dr appointment in our hometown and talk to the guy or gal doctor that we’ve known our whole lives.

I don’t think ozempic or any injectable should be prescribed via platforms like this. I think they have a lot of time needed to mature, so far they are not far off pill mills.

The article mentioned the fellow got generic viagra, which I’ve heard happens on these platforms too, they promise name brand viagra and show pictures of the same then send you a ton of generic viagra. Obviously a profit play there.

By @tiahura - 3 months
40s is middle aged.
By @guywithahat - 3 months
I’m not sure Hims are the greatest example. Erectile dysfunction in young men is up to around 15%, from 5% in 2005 (if I’m remembering correctly). This is likely due to the increased availability and potency of porn, but the issue with Hims isn’t that it’s humiliating men it’s that porn is so potent.