Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"

The latest update of Privacy Badger allows users to opt out of ad tracking through Google's "Privacy Sandbox," which shifts control of online tracking from third-party trackers to Google. Despite being less invasive than third-party cookies, Privacy Sandbox still raises privacy concerns as it enables tracking by the Chrome browser itself, ultimately benefiting Google's advertising business. Privacy Badger disables three Privacy Sandbox features in Google Chrome: Ad topics, Site-suggested ads, and Ad measurement, which could potentially compromise user privacy. Google's Privacy Sandbox has faced criticism for failing to meet its own privacy goals and potentially enabling user tracking across websites. Privacy Badger aims to protect users from online tracking and prioritize privacy over advertisers' interests. Users are encouraged to install Privacy Badger to automatically opt out of Privacy Sandbox and combat online tracking. By doing so, Privacy Badger continues to advocate for a safer internet environment free from invasive tracking practices.