Safari already contains ad tracking technology, in Private Browsing mode too

Safari, known for its privacy focus, is incorporating ad tracking technology into its Private Browsing mode, a move that contradicts the expected privacy standards of such modes. The WebKit project announced the integration of Web AdAttributionKit to enable ad attribution and click measurement in a privacy-preserving manner even during Private Browsing. This decision aligns with a trend in the online advertising industry where companies like Google and Mozilla are exploring ways to balance privacy and tracking. Apple's partnership with Taboola for native advertising in Apple News and Stocks apps reflects a strategic shift towards tapping into the lucrative online advertising market. The move raises concerns about user privacy and the perception of privacy protection by tech giants. The integration of ad tracking technology in Safari's Private Browsing mode challenges the conventional understanding of private browsing and highlights the complexities of online privacy in the digital age.