Google rolls back decision to kill third-party cookies in Chrome

Google has reversed its decision to eliminate third-party cookies in Chrome. Instead, they will introduce a new browsing experience allowing users to control how these cookies are utilized. Third-party cookies are data stored by a website other than the one being visited, often used for tracking and advertising purposes. Google's initial plan aligned with GDPR regulations, but they faced challenges as other browsers like Firefox and Safari had already blocked third-party cookies. The transition to Google's Privacy Sandbox faced delays, prompting the company to maintain third-party cookies for now. This decision has sparked criticism from privacy advocates like the Electronic Frontier Foundation, who emphasize the risks associated with third-party cookies. Google's move is seen as prioritizing advertisers' interests over user privacy. Users are advised to use privacy tools like Privacy Badger and ad blockers to enhance their online privacy. Google's new approach aims to offer users more control over third-party cookies within Chrome, pending further discussions with regulators and industry stakeholders.