Google scraps plan to remove third-party cookies from Chrome

Google has decided to abandon its plan to remove third-party cookies from its Chrome browser after years of consideration. Instead, the company will introduce a new feature that allows users to make informed choices about their web browsing preferences. This decision comes after concerns from advertisers about the impact on personalized ads and competition. Google's Privacy Sandbox initiative aims to balance online advertising with data privacy. The move contrasts with Apple and Mozilla, which block third-party cookies by default on their browsers. Google's approach has drawn mixed reactions, with some criticizing it as a result of its advertising-driven business model. The company is now working with regulators, website publishers, and data privacy groups to find a new solution that protects user privacy while supporting online advertising.