Nothing beats a 1980 brick phone

In a recent article, Rory Sutherland reflects on the charm and utility of 1980s brick phones, recounting a humorous anecdote from an advertising agency's train journey where a mobile phone was used to order food, showcasing the novelty of technology at the time. He contrasts the initial excitement of adopting new technology with the burdens it can impose over time. Sutherland argues that while early technology offers a sense of advantage and freedom, as it becomes ubiquitous, it transforms from a choice into an obligation, leading to social pressure to engage with it. He cites examples like email and self-checkout systems, which began as convenient alternatives but have evolved into mandatory practices. This shift can create a sense of fragility in society, as seen during recent electronic payment failures that led to a rush for cash withdrawals. Sutherland advocates for a conscious approach to technology, suggesting that practicing "ethical consumerism" by occasionally opting for traditional methods—like carrying cash or booking flights through human interaction—can mitigate the downsides of digital convenience. He emphasizes the importance of maintaining a balance between embracing innovation and recognizing its potential drawbacks, urging readers to be mindful of the evolving nature of technology and its impact on daily life.