X files antitrust suit against advertisers over 'systematic illegal boycott'

X, the social media platform formerly known as Twitter, has filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA). CEO Linda Yaccarino claims these organizations, along with members like CVS Health, Mars, Orsted, and Unilever, have engaged in a "systematic illegal boycott" of X. This accusation is supported by a report from the U.S. House of Representatives Judiciary Committee, which details how GARM and its members coordinated actions to demonetize platforms and content they disfavor, including X and The Joe Rogan Experience. The report highlights concerns from GARM members regarding Elon Musk's acquisition of Twitter, suggesting that some members proposed halting paid advertisements on the platform, leading to significant revenue losses for X. Yaccarino asserts that the actions of GARM have cost X billions of dollars. Elon Musk echoed this sentiment, stating that after two years of attempts to resolve the issue amicably, they are now prepared for a legal battle. The lawsuit comes amid increasing scrutiny of tech companies regarding antitrust practices, following a recent ruling against Google for maintaining a search monopoly.

- X has filed an antitrust lawsuit against GARM and WFA for alleged coordinated boycotts.

- The lawsuit claims these actions have resulted in billions in losses for X.

- The U.S. House of Representatives report supports claims of collusion among advertisers.

- Concerns arose from GARM members regarding Elon Musk's acquisition of Twitter.

- The lawsuit reflects a broader trend of governmental scrutiny on tech antitrust issues.