All the possible ways to destroy Google's monopoly in search
US District Judge Amit Mehta ruled that Google has a monopoly in search and advertising, prompting potential DOJ remedies. Google plans to appeal, asserting its search quality and user trust.
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A recent ruling by US District Judge Amit Mehta has determined that Google holds a monopoly in general search services and text advertising, primarily due to exclusive agreements with browser and device developers that direct most searches to Google. This ruling has raised questions about how the US Department of Justice (DOJ) might enforce changes to Google's business practices. Experts suggest that disrupting these default agreements is a key remedy the DOJ may pursue, which could range from implementing choice screens to potentially requiring Google to divest from its Chrome or Android platforms. Google's president of global affairs, Kent Walker, has stated that the company plans to appeal the ruling, arguing that it has earned user trust through its search quality. However, Mehta's ruling indicates that Google has used its market power to stifle competition and charge inflated prices for ads. The appeal process may delay any remedies, but there is speculation that a ruling on potential remedies could come soon. If the DOJ's case succeeds, it could lead to significant changes in how search engines operate, potentially fostering a more diverse and innovative search landscape.
- US District Judge Amit Mehta ruled that Google has a monopoly in search and advertising.
- The ruling may lead to remedies aimed at disrupting Google's exclusive agreements with device and browser developers.
- Google plans to appeal the ruling, asserting its search quality and user trust.
- Experts predict that a loss for Google could transform the search engine landscape significantly.
- The DOJ's case could pave the way for increased competition and innovation in online search.
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6 commentsRelated:
Does everyone hate Google now?
See the case of the ghost of Altavista
Are there other countries just dont rely on Google as much?
And on the subject, does any one know if there were ever a report on what people search most in categorised terms?
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