August 9th, 2024

Vast Majority of Dealers 'Not Excited at All' to Sell You an EV

A CDK Global survey shows 49% of car dealership leaders lack enthusiasm for selling electric vehicles, with regional variations influenced by geographical challenges and inadequate training on EV technology.

Read original articleLink Icon
Vast Majority of Dealers 'Not Excited at All' to Sell You an EV

A recent survey by CDK Global reveals that a significant number of car dealerships are not enthusiastic about selling electric vehicles (EVs). Out of 250 dealership leaders surveyed, 49% reported that their sales teams were not excited about EVs, with enthusiasm varying greatly by region. For instance, 46% of dealers in the Pacific region expressed moderate to high excitement, while only 12% in the East South Central region felt similarly. Factors contributing to this lack of enthusiasm include geographical challenges, such as extreme weather and rural distances, which make EVs less practical in certain areas. Additionally, many dealers lack adequate training on EV technology, with only 44% reporting they were well-trained. This training gap correlates with lower excitement levels, as regions with better-trained sales staff, like New England, showed higher enthusiasm for selling EVs. As the market for EVs is expected to grow significantly in the coming years, dealerships will need to improve their knowledge and readiness to meet the anticipated demand.

- 49% of dealership leaders are not excited about selling EVs.

- Enthusiasm for EVs varies significantly by region.

- Geographical challenges and lack of training contribute to dealer hesitance.

- Only 44% of dealers feel well-trained in EV technology.

- Increased demand for EVs is expected in the near future.

Related

EVs still have major quality problems, and it's mostly about the software

EVs still have major quality problems, and it's mostly about the software

Electric vehicles (EVs) are plagued by software-related quality problems, surpassing internal combustion vehicles in issues per 100 vehicles. Tesla's user experience is affected by design changes, aligning it with legacy automakers. The shift to high-tech EVs brings consumer frustrations with software integration.

About 3 in 10 Americans would seriously consider buying an electric vehicle

About 3 in 10 Americans would seriously consider buying an electric vehicle

Three in 10 Americans are considering buying an electric vehicle, with interest decreasing by 9% in a year. Factors include environmental benefits, cost, driving experience, and reliability. Democrats favor EVs more than Republicans.

EV charging is so bleak in US that 46% consider going back to gas-powered cars

EV charging is so bleak in US that 46% consider going back to gas-powered cars

Issues with charging infrastructure are causing 46% of US EV owners to consider reverting to gas cars. Reasons include limited charging options and long-distance travel challenges. The EV industry faces setbacks despite efforts to improve infrastructure.

America Has an Answer to the Biggest Problem with EVs

America Has an Answer to the Biggest Problem with EVs

America faces challenges in EV adoption due to high prices, but the market for used EVs is changing the landscape. Prices have significantly dropped, making them more affordable and stimulating demand. This shift could accelerate EV mainstreaming and decarbonization.

EVs Take 27.4% Share of the UK – Spring Arrives in Summer

EVs Take 27.4% Share of the UK – Spring Arrives in Summer

In July 2024, plug-in electric vehicles held 27.4% of the UK auto market, with BEV sales up 18.8% and PHEV sales up 12.4%, indicating positive growth despite economic challenges.

Link Icon 1 comments
By @floxy - 5 months
>Customers will have questions, and a CDK study of current EV owners shows that it’s the salesperson who they trust to provide answers.

Boy howdy, that doesn't sound like a recipe for success from my experience.