Vast Majority of Dealers 'Not Excited at All' to Sell You an EV
A CDK Global survey shows 49% of car dealership leaders lack enthusiasm for selling electric vehicles, with regional variations influenced by geographical challenges and inadequate training on EV technology.
Read original articleA recent survey by CDK Global reveals that a significant number of car dealerships are not enthusiastic about selling electric vehicles (EVs). Out of 250 dealership leaders surveyed, 49% reported that their sales teams were not excited about EVs, with enthusiasm varying greatly by region. For instance, 46% of dealers in the Pacific region expressed moderate to high excitement, while only 12% in the East South Central region felt similarly. Factors contributing to this lack of enthusiasm include geographical challenges, such as extreme weather and rural distances, which make EVs less practical in certain areas. Additionally, many dealers lack adequate training on EV technology, with only 44% reporting they were well-trained. This training gap correlates with lower excitement levels, as regions with better-trained sales staff, like New England, showed higher enthusiasm for selling EVs. As the market for EVs is expected to grow significantly in the coming years, dealerships will need to improve their knowledge and readiness to meet the anticipated demand.
- 49% of dealership leaders are not excited about selling EVs.
- Enthusiasm for EVs varies significantly by region.
- Geographical challenges and lack of training contribute to dealer hesitance.
- Only 44% of dealers feel well-trained in EV technology.
- Increased demand for EVs is expected in the near future.
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Boy howdy, that doesn't sound like a recipe for success from my experience.
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