Procreate's anti-AI pledge attracts praise from digital creatives
Procreate has decided against integrating generative AI tools, receiving praise from the creative community. Other companies are reconsidering AI plans, while Procreate emphasizes support for human creativity and a one-time purchase model.
Read original articleProcreate, a popular iPad illustration app, has announced a firm stance against the integration of generative AI tools into its products, a decision that has garnered significant praise from the digital creative community. CEO James Cuda expressed his concerns about the impact of generative AI on artists, stating that the technology is built on a foundation of theft and threatens to diminish the humanity in creative work. The backlash against generative AI stems from worries that AI models have been trained on artists' content without consent or compensation, potentially leading to reduced job opportunities for creatives. In response to Procreate's announcement, other companies, including Clip Studio Paint, have reconsidered their plans to introduce similar features, while firms like Wacom and Wizards of the Coast have apologized for using AI-generated assets. Procreate's commitment to a one-time purchase model, as opposed to subscription-based services like those of Adobe, further enhances its appeal among users. Cuda emphasized the company's belief in supporting human creativity and acknowledged the uncertain future of the industry, but remains confident in their decision to avoid generative AI.
- Procreate has pledged not to introduce generative AI tools into its products.
- The decision has been well-received by the digital creative community, concerned about AI's impact on artists.
- Other companies have reacted by scrapping or reconsidering their own AI plans following Procreate's announcement.
- Procreate maintains a one-time purchase model, contrasting with subscription services from competitors.
- The company aims to support human creativity amidst the evolving landscape of digital art.
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- Some commenters argue that generative AI democratizes art, allowing more people to express their creativity.
- Others express concern that generative AI dilutes the quality of artistic work and creates a "race to the bottom" in content quality.
- There is a recognition that the market's response to AI tools is driven by business considerations, with artists' preferences influencing company strategies.
- Some users highlight the mixed feelings within the creative community, noting that while some embrace AI tools, others vehemently oppose them.
- Several comments question the definition of AI in creative tools, suggesting that the line between traditional techniques and AI is blurred.
If artists suddenly started loving AI tomorrow, this pledge would be out the window. It's just business and marketing - nothing more, nothing less.
I love how the evidence for this is three tweets from Internet randos. I’m sure I can also find three tweets condemning this from “creatives online” in no time at all; if not I’ll just post it myself.
Why do we need these useless “‘many’ twitter users liked blah” news, again? Just tell me “blah happened” and stop there.
If you still really want to make that feature, make it a plugin or application that is completely separate so that people who want it can use and people who don't can pretend it does not exist and never even have to look at it or think about it.
It seems likely that acceptance of AI technology will follow a similar pattern.
Similar with using gen AI inpainting for object removal. It's all "post" for many photographers.
Yet for artists using gen ai for background, detailing or something similar is a dark side.
I don’t think such a hard stance is wise given the general trend. Some level AI tech is actually useful even if you don’t go all in
Generative AI changed the market. It's impossible to find someone decent now among the generative AI users who churn out stuff which is absolutely objectively shite. I've got a small network of people who I know who don't use it fortunately and they are being screwed as well because they can't compete even though their work is at least two orders of magnitude better quality.
The worst bit is the generative AI users push the same perspective which is unique and bespoke service from individual designers. You don't know it's generative AI until the paid for samples turn up.
It's a disaster. A race to the bottom. Factory farmed content.
So, sure, there are lots of people who hate diffusion models but there are lots of people who enjoy working with them too. Online spaces attract the hate, but I have to say that the tools are good!
Have we left the ability behind to make informed discussions?
Smart marketing move.
Is anti-aliasing AI?
Is line smoothing AI?
Which filters are/aren't AI?
This is a PR stunt to differentiate against AI heavy art tools.
At the core of most objections to generative art is some combination of mercantile fear, distress at sunk costs, or the loss of one’s specialness. While all are understandable, a righteous person would weigh their own loss against society’s gain, and finding the balance so lopsidedly in favor of society, make of themselves a sacrifice.
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