August 20th, 2024

Procreate's anti-AI pledge attracts praise from digital creatives

Procreate has decided against integrating generative AI tools, receiving praise from the creative community. Other companies are reconsidering AI plans, while Procreate emphasizes support for human creativity and a one-time purchase model.

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Procreate's anti-AI pledge attracts praise from digital creatives

Procreate, a popular iPad illustration app, has announced a firm stance against the integration of generative AI tools into its products, a decision that has garnered significant praise from the digital creative community. CEO James Cuda expressed his concerns about the impact of generative AI on artists, stating that the technology is built on a foundation of theft and threatens to diminish the humanity in creative work. The backlash against generative AI stems from worries that AI models have been trained on artists' content without consent or compensation, potentially leading to reduced job opportunities for creatives. In response to Procreate's announcement, other companies, including Clip Studio Paint, have reconsidered their plans to introduce similar features, while firms like Wacom and Wizards of the Coast have apologized for using AI-generated assets. Procreate's commitment to a one-time purchase model, as opposed to subscription-based services like those of Adobe, further enhances its appeal among users. Cuda emphasized the company's belief in supporting human creativity and acknowledged the uncertain future of the industry, but remains confident in their decision to avoid generative AI.

- Procreate has pledged not to introduce generative AI tools into its products.

- The decision has been well-received by the digital creative community, concerned about AI's impact on artists.

- Other companies have reacted by scrapping or reconsidering their own AI plans following Procreate's announcement.

- Procreate maintains a one-time purchase model, contrasting with subscription services from competitors.

- The company aims to support human creativity amidst the evolving landscape of digital art.

AI: What people are saying
The comments reflect a diverse range of opinions on Procreate's decision to avoid generative AI tools.
  • Some commenters argue that generative AI democratizes art, allowing more people to express their creativity.
  • Others express concern that generative AI dilutes the quality of artistic work and creates a "race to the bottom" in content quality.
  • There is a recognition that the market's response to AI tools is driven by business considerations, with artists' preferences influencing company strategies.
  • Some users highlight the mixed feelings within the creative community, noting that while some embrace AI tools, others vehemently oppose them.
  • Several comments question the definition of AI in creative tools, suggesting that the line between traditional techniques and AI is blurred.
Link Icon 15 comments
By @ronsor - 5 months
People aren't looking at this from a business perspective. Right now a decent subset of artists hate AI, so it makes sense to try and target that market if it's large enough.

If artists suddenly started loving AI tomorrow, this pledge would be out the window. It's just business and marketing - nothing more, nothing less.

By @oefrha - 5 months
> The announcement has already attracted widespread praise from creatives online

I love how the evidence for this is three tweets from Internet randos. I’m sure I can also find three tweets condemning this from “creatives online” in no time at all; if not I’ll just post it myself.

Why do we need these useless “‘many’ twitter users liked blah” news, again? Just tell me “blah happened” and stop there.

By @jacoblambda - 5 months
Good. If your customers vehemently don't want the feature in your product (with the exception of maybe security/privacy features), don't add it.

If you still really want to make that feature, make it a plugin or application that is completely separate so that people who want it can use and people who don't can pretend it does not exist and never even have to look at it or think about it.

By @yowzadave - 5 months
The band Queen had a prominent note, "No Synthesizers!", on the sleeve of all of their albums from Queen II through A Day At The Races. Presumably it was good branding to emphasize that they were an authentic rock band. By the 80's, however, the initial synthesizer backlash had worn off, and the technology had improved to the point that they were a universal piece of studio equipment...and one that Queen used heavily in their later albums.

It seems likely that acceptance of AI technology will follow a similar pattern.

By @112233 - 5 months
Interesting to contrast this with the attitude many photographers have to Topaz Labs. That thing makes out of whole cloth 90% of image data, and the model doing it is trained on who knows what, yet the result is "I sharpened my photos in post using topaz".

Similar with using gen AI inpainting for object removal. It's all "post" for many photographers.

Yet for artists using gen ai for background, detailing or something similar is a dark side.

By @Havoc - 5 months
That’s going to be incredibly painful to walk back.

I don’t think such a hard stance is wise given the general trend. Some level AI tech is actually useful even if you don’t go all in

By @minkles - 5 months
I am definitely behind this.

Generative AI changed the market. It's impossible to find someone decent now among the generative AI users who churn out stuff which is absolutely objectively shite. I've got a small network of people who I know who don't use it fortunately and they are being screwed as well because they can't compete even though their work is at least two orders of magnitude better quality.

The worst bit is the generative AI users push the same perspective which is unique and bespoke service from individual designers. You don't know it's generative AI until the paid for samples turn up.

It's a disaster. A race to the bottom. Factory farmed content.

By @renewiltord - 5 months
My wife’s a graphic designer and now creative director. She uses Dall-E for all sorts of stuff. Our wedding, interior design, logo for our other company, fixing up our photographs. Her work as an illustrator has been on the front of the NYSE, and on Muni buses, and up here in our home.

So, sure, there are lots of people who hate diffusion models but there are lots of people who enjoy working with them too. Online spaces attract the hate, but I have to say that the tools are good!

By @marban - 5 months
By @bulbosaur123 - 5 months
Ah, looks like they're taking the whole "organic code" angle. Looks like a new meta on the menu, boys.
By @seydor - 5 months
That's people's passive aggressive way to tell you "we want more from AI"
By @chrisMyzel - 5 months
(This will lead nowhere..) but hearing someone claim theft, which is a well defined term, usually involving physically taking something from someone is so much of a statement like confused billionaires claiming a "woke mind virus".

Have we left the ability behind to make informed discussions?

By @jaimex2 - 5 months
It's not like it was ever going to even if it wanted.

Smart marketing move.

By @parentheses - 5 months
This is a very fuzzy line. When does math become "AI"?

Is anti-aliasing AI?

Is line smoothing AI?

Which filters are/aren't AI?

This is a PR stunt to differentiate against AI heavy art tools.

By @ckw - 5 months
These people are so sure they occupy the moral high ground, but they do not. If the trend continues it will be possible for anyone to materialize their artistic vision with great fidelity. I’m sure there are countless people who would have contributed culturally significant works in the past but for a lack of time or money or peculiar talents requisite for the physical production of such works.

At the core of most objections to generative art is some combination of mercantile fear, distress at sunk costs, or the loss of one’s specialness. While all are understandable, a righteous person would weigh their own loss against society’s gain, and finding the balance so lopsidedly in favor of society, make of themselves a sacrifice.